Does The NEW Fenty Foundation Deserve All The Hype?

When Rihanna launched her makeup line almost two years ago, it’s pretty fair to say Fenty Beauty shook up the beauty industry. In her first launch, RiRi served up a 40-shade foundation range (now extended to 50), the Pro Filt’r Soft Matte Longwear Foundation, which quickly became a beauty fave among editors and beauty lovers everywhere.

The original formula was a godsend for those with combo and oily skin – finally, a formula designed to keep midday shine at bay! Now, Fenty is broadening their range with a new formula designed for dry, normal and combo skin types, the Pro Filt’r Hydrating Longwear Foundation, $35, also in a whopping 50-shade range. We tried it for a week to give you guys the full DL…

Fenty Beauty Pro Filt’r Hydrating Foundation

The All New Fenty Beauty PRO FILTR HYDRATING FOUNDATION is everything you need in your make up cases!!

This foundation is HYDRATING, MEDIUM TO FULL COVERAGE FOR ALL SKIN TONES.  A hydrating, medium to full-coverage foundation packed with sodium hyaluronate and grapeseed oil that delivers long-lasting wear for normal to dry skin types. The formula is also designed to be humidity and sweat resistant like the Pro Filt’r Matte Foundation.

Rihanna’s groundbreaking 50 shade foundation is the first of its kind. The Pro Filt’r Hydrating Foundation offers serious staying power, comfortable coverage, and the perfect natural finish for normal to dry skin.

Why Did Rihanna Do It?

Recognizing Fenty Beauty needed a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created this foundation with Grape Seed Oil and Sodium Hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day.

Fenty describe the finish as ‘natural – not dewy,’ and we would have to agree; it’s not super luminous and it’s not matte, and we really like the way it makes our skin look. Just like the original Pro Filt’r, Pro Filt’r Hydrating Long-wear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the long-wearing, light-as-air texture is undetectable on skin—so you always look like you. 

The Wear

The formula wears really well throughout the day and we’re super impressed with its staying power. We tested it on different skin types to see how it wore:

On dry/normal skin: The formula felt really hydrating on and didn’t cake up or emphasize any dry patches like some foundations can. It settled into smile lines a little (we tried setting it with powder and without) but it still looked good around our nose and eyes.

On oily skin: In case you’re a big Fenty fan and wanted to try this hydrating formula, then we can tell you that this foundation also held up really well on oily skin. We applied our usual skin routine, and then a mineral sunscreen, and it didn’t settle into our large pores or break up on our nose at all (v.impressive!), however, it did slightly gather in our smile lines a little more than we’ve seen from some other foundations. Our face did get a little shiny through the day, but much less so than with many other foundations.

Overall we were super impressed with how great this looked from morning till night!

Fenty Beauty Shade Finding Tips:

  • Pro Filt’r Hydrating Longwear Foundation comes in the same 50 shades as the original Pro Filt’r, so if you already know your shade #, you’re good to go!
  • Don’t know your shade #? Start with your shade range (Light, Medium, Tan, Deep), then narrow down your skin’s undertone. For more help, try Fenty Face Shade Finder.

Pro Filt’r Soft Matte Longwear Foundation vs Pro Filt’r Hydrating Longwear Foundation

We did a wear test with the new and old foundations (half a face of each) and the matte formula definitely has a more matte finish and was also much more effective at keeping shine at bay throughout the day. The colors we tried were also a direct match, so if you’re shade 380 in the matte formula, you should also be shade 380 in the new hydrating formula. Both formulas gave very similar coverage, but the hydrating formula looked slightly more airbrushed.


The hydrating foundation blended out beautifully, although it doesn’t melt into skin like some other foundation, so you do have to apply a little pressure to work it out across your face. For this reason, try dotting it across your face and stippling the formula on with a brush.

Application tips:

For maximum coverage: Apply two pumps and use a stippling brush or densely-packed foundation brush, then finish with a damp beauty sponge. Use a concealer to target any problem areas and blend again with a sponge.

For a natural finish: Apply one to two pumps and blend out using a damp makeup sponge.

To finish: If you have oily skin, set with a powder. For normal and combo skin types, set your T-zone with a dusting of powder. If you have dry or normal skin, you can get away with not setting this, as the formula does dry down.

What we liked: Other than being impressed with the formula’s shade range, finish, and wear, we would note that the foundation definitely has a scent to it – it’s hard to pinpoint the scent (maybe a little spiced?!) but we did like it and didn’t find it too intense.

What we didn’t like: The only thing we didn’t love was the new plastic packaging, which feels a little drugstore, although it is more convenient for travel. The original matte foundation formula comes in a glass bottle and we would have loved to see a return of the same glass packaging.

The Verdict

Overall, we’re super impressed with the new hydrating formula. It looked beautiful on the skin and held up really well on both dry and oily skin types – it even looked good after a sweaty spin class! The shade range is also amazing, so if you’re looking for a new foundation, we definitely recommend trying it out at the store no matter what your skin type.

Shop the Fenty Pro Filt’r Hydrating Longwear Foundation here.

Fenty Beauty Pro Kiss’r Lip-Loving Scrubstick + Luscious Lip Balm

1. Pro Kiss’r Lip-Loving Scrubstick: A fuss-free lip scrub in a twist-up stick, packed with apricot seed scrubbers to gently exfoliate and nourish for instantly smooth, soft kissable lips with every swipe.

2. Pro Kiss’r Luscious Lip Balm: A creamy moisture-lock lip balm with a plush doe-foot applicator that smooths, softens, and preps your pout for instantly luscious, kiss-worthy lips that last.

This set contains:
– Pro Kiss’r Lip-Loving Scrubstick: 3g/.1 oz regular $16 when purchased alone
– Pro Kiss’r Luscious Lip Balm: 0.4 fl oz/ 12 mL regular $18 when purchased alone

Beauties tell us all about your excitement for these new products and all that they can do for your makeup collection. We will definitely be making a Sephora run to update you guys on these products and let you know if they need to become staples in your collection. 


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