When Kylie Jenner first announced she was launching skincare, thoughts were mixed if it fits in with her brand or if it’s best left up to skincare pros. And then the first collection promptly sold out and Kylie Skin was officially a hit. Next came a summer collection and now, a face mask and lip balm are here. “The @kylieskin family is growing,” Jenner wrote on Instagram. “My hydrating lip and face mask are available NOW on KylieSkin.com! My secret to moisturized skin all day long.”
Since Jenner has dry skin, her first face mask is a moisturizing one. The Hydrating Face Mask is fragrance-free and contains niacinamide (one of two forms of vitamin B3), shea butter, glycerin and sodium hyaluronate (a water-soluble salt form of hyaluronic acid). Jenner promises it keeps her skin soft and moisturized. And she keeps that hydration on her lips, too. The Hydrating Lip Mask—a fancy way of calling it lip balm—features pomegranate sterols, shea butter, sunflower and kiwi seed oil. You can use it anytime throughout the day or layer it on thick overnight for “mask” action.
What’s especially nice about masks is that, unlike the rest of the products in the brand’s lineup, they don’t necessarily have to be used every single day, so you can work them into your current routine when you need a little hydration boost, without having to sacrifice your regular faves.
I’m a face-masking fiend, and even though my collection is already quite large, I’m curious as to how much Kylie Skin’s Face and Lip Masks cost, as I can almost guarantee I’ll be adding them to my collection. According to Jenner herself, the brand’s first-ever masking products guarantee hydrated, happy skin, and with cold winter weather here, a little extra hydration doesn’t sound half bad. Will the new duo end my seasonal chapped lips and dry skin for good? Fingers crossed, y’all.
What I love about this instead of using just a regular balm, is this is more like a treatment for your lips,” Jenner explained in a video on the Kylie Skin Instagram account. It definitely locks in the moisture in my lips and keeps them feeling good all day,” she added. As far as formula goes, Jenner dishes that the Lip Mask features nourishing oils, shea butter, and vitamin E, and can be used whenever you’d like. I love to put it on before bed — I feel like my lips feel the most chapped at the end of the day,” she said in the video. Apparently, it’s also a great option for no-makeup days: “It gives it a little bit of a sheen, so it almost looks like you’re wearing lip gloss, which I love,” she raved.
This! There is nothing like this,” exclaimed Jenner in her Instagram explainer video, “This is the most moisturizing mask you can find. This helps smooth, soothe, brighten, hydrate… it’s ideal for anytime use. I love to put this on, again, at all times of the day. I didn’t want to just say Night Mask for this, because I use it all the time,” Jenner explained, adding, “You don’t have to wash this off, although you can. She also uses the mask prior to applying makeup – applying it 15-30 minutes before she does her makeup and then washing it off like any other face mask.
While the Hydrating Face Mask has a thick, moisturizing formula, it still feels lightweight and easy to blend, much like a classic moisturizer:
As for ingredients, Jenner describe the lineup as, “Pretty much just a magical mixture of things to really help out your skin.” That includes vitamins C, E, and B3, as well as shea butter, hyaluronic acid, and kiwi seed oil, so she’s certainly right about that.
I love that she’s listening to her buyers’ requests! And honestly, I can’t help but wonder what’s next. Another type of face mask? What about a clay mask, or a sheet mask? You can’t deny that a pink Kylie Skin sheet mask would be cute AF. While you wait for her to announce her next drop, shop the Hydrating Face and Lip Masks now on the Kylie Skin website.
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