The Verdict Is In: What We Thought Of The NEW Fenty Mascara

Did Rihanna do it again?

Fenty Beauty is making waves in the industry, and we want to try everything Rihanna is putting out there – she is a real-life goddess, after all! Sure, it’s not the album the Navy fan club have been begging for, but maybe it’s the next best thing?

Of course, we had to get our hands on her first-ever mascara, which landed January 16th! As the name suggests, the Full Frontal Volume, Lift & Curl Mascara, $24, is designed to give you everything you want from a mascara. Plus, who doesn’t want to get Rihanna’s gorgeous lash look! Here’s our full review.

What it is: A mascara created to lift, lengthen, and curl lashes with a unique ‘flat-to-fat’ brush – the fat side is designed to pile on the formula and the flat side defines and adds a curl. The ultra-black, long-wear formula is also water-resistant and has been tested by Rihanna to withstand everything from sweat and tears, all without smudging. Ingredient Callouts: This product is also cruelty-free and gluten-free.

To get really up close and personal, beauty YouTuber Alissa Ashley shared close-ups of the wand, taken with a macro lens, on her Twitter.

What we thought: The lightweight mascara is designed to build easily with a formula that doesn’t dry too quickly, which is definitely true. We layered up our lashes effortlessly with no clumping, and we had plenty of time to build up what we thought were some pretty gorgeous lashes before they set. The wand is easy to use, and we started by using the flat side to build up volume on our lashes (the opposite to what Fenty suggested). Once we were happy with the volume added, we started to use the ‘fat’ side (or what we referred to as the skinny side) to define and separate the lashes. We were also really impressed with how well the wand managed to curl and shape the lashes, all while keeping them separated and fanned out.

The wear: We didn’t notice any smudging or flaking all day – hallelujah – and although we didn’t cry, we did test them out with a little water and they didn’t run everywhere!

The result: We loved the final result – a fanned out, wispy lash look that was natural-looking, but also added drama. We didn’t achieve quite the same result as the image we had seen of Rihanna, which was a little more dramatic, but we imagine if we kept building, we would have been able to layer up for more volume. If you have thicker, dense lashes, you should be able to build even more drama. As you can see from the before and after, we achieved both length, curl, and volume.

The verdict: We really love how this mascara made our lashes look and we feel like this is a great everyday mascara, especially as it wears so well. It didn’t give the most volume we have ever seen from a mascara, but if you love a more natural, wispy-looking lash, then you will definitely love this.

Have you guys tried it yet? Let us know in the comments below.


Full Frontal Volume, Lift & Curl Mascara


COLOR: Cuz I’m Black – true black

Standard size: Matte finish

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