Dry, chapped lips? We’ve been there — and take it from us, it’s far from fun. Flaky patches make it nearly impossible to apply a lipstick and a dry, cracked, tight texture can all but remove your ability to smile. Thankfully, better days are in sight. Target (or as we like to say, Targét) has some seriously soothing and hydrating lip formulas stocked on its shelves. And get this: You don’t have to sacrifice color, shine or style. From matte lippies to dreamy glosses, we’ve rounded up our favorite hydrating lip products from Target — all under $20 — ahead. 

If You Want a Hydrating Lip Plumper… 

We’re all about getting a plump pout with a simple swipe of a good lippie. Our go-to? The L’Oréal Paris Colour Riche Plump and Shine Lipstick. With nine fruity flavors, a tingly feel post-application and a high-shine finish, we can’t get enough of this hydrating lipstick. It’s perfect for a sheer tint on the regular or to plump up your lips for date night. Hi, yes, we’ll take one of each shade please. 

If You Want a Hydrating Matte Lip…  

Whoever said matte lips we’re drying AF, please meet the NYX Professional Makeup Lip Lingerie Lipstick and prepare to be proven wrong. This quick-drying, pigmented and long-lasting product is a must-have matte lip that looks tattooed on — in the best way possible. The velvety formula is infused with vitamin E to help your lips feel and look soft. 

If You Want a Hydrating Lip Gloss…

In 2020, we’re bringing the lip gloss trend back from our middle school days, #sorrynotsorry. And if we’re being honest, there’s no better high-gloss, high-shine option than the Milani Keep it Full Lip Plumper. A smooth and non-sticky texture and a formula packed with hydrating peptides and hyaluronic acid, make it a no-brainer on our list. 

If You Want a Hydrating Lip Balm…

If your chapped lips are majorly struggling to retain moisture, it’s best to set aside any lipsticks or glosses. Instead, toss the Weleda Everon Lip Balm into your pocket and apply on repeat. This ultra-nourishing pick is designed with jojoba oil and rose wax to give relief to dry, irritated lips. And, with a slight glossy finish, you’ll still feel like you have some shine. 

If You Want a Hydrating Lipstick…

When it comes to lipstick, the Maybelline New York Color Sensational Lipstick gets gold stars all around. From a luscious, creamy texture and high color payoff to its super hydrating formula and silky application, this lippie is an automatic add to cart. Honey nectar gives the product a smooth and flawless look that will have your lips feeling softer and smoother. 

If You Want a Sparkly Topper…

Amp up your glam in a quick second by gracing your lips with a bit of the Pixi Lip Icing. It’s a glimmery, shimmery, shiny dream of a lip gloss that comes in three colors: Cookie (a light pink), Candy (a hot pink) and Toffee (a light nude brown). Swipe it over any lipstick or let stand on its own for a sparkly finish. Rose hip and marula oil hydrate, so you know your lips will be feeling good and looking good, too. 



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