When we’re scrolling through our fave beauty accounts on social media, we’re often so focused on the stunning makeup looks that we forget about the actual artists creating them and what they mean to their followers and subscribers. This can be especially true for LGBTQ+ beauty influencers on TikTok, Instagram, and Youtube, who inspire and uplift so many by sharing their personal stories and, of course, through their work. Below, meet 9+ of our favorite LGBTQ+ content creators you’re going to want to follow, ASAP.
For unsolicited (yet totally welcome) skin-care advice, subscribe to Hyram’s TikTok account like, now. He’s always sharing what products to buy (he’s a huge CeraVe fan!) and has dedicated his account to helping followers get their skin-care routines in check. If you’re lucky, he may even duet your skin-care routine.
For a mix of skin, makeup, lifestyle and getting ready content, follow Bretman Rock on Instagram and Youtube. He’s an extremely talented makeup artist, has a great sense of humor and fabulous hair.
Bretman has 12 million followers on Instagram but he still doesn’t get the recognition he deserves on a worldwide scale. I’ve followed him from the beginning and he’s one of the few influencers whose personality hasn’t changed with fame. He’s humble, hilarious, super proud of his Filipino heritage, and is unproblematic. Honestly, he’s been doing this for years and has managed to stay out of the drama. He is who he is, which is why his followers love him.
Glamazontay’s YouTube channel is a beauty, fashion and lifestyle destination. She does everything from hair tutorials to outfit hauls and has enough GRWMs to help you slay for months on end. Watching her videos is basically like hanging out with one of your friends.
Oh, James Charles. He’s known for his whimsical glam makeup tutorials, iconic YouTuber collabs and huge community of sisters. Plus, he’s wildly entertaining. Definitely worth a follow, but don’t blame us if you get a little bit addicted.
If you’re not already following Patrick Starr, who’s an amazing content creator and founder of the new beauty brand One Size, now is definitely the time to subscribe. Not only does he have a bright and bubbly personality, he also produces movie-quality videos that are mesmerizing to watch. He’s also known for creating over-the-top drag makeup.
With over 4.6 million followers on Instagram, Starr is undoubtedly a, well, star. He’s all about the long lashes, head wraps, wigs, and long gowns, and his makeup tutorial videos are full of uplifting vibes and humor. Starr oozes confidence and self-love—it’s part of what makes him so inspirational. He’s teamed up with big-name beauty brands like MAC and Benefit Cosmetics, and he’s worked with celebrities such as Kim Kardashian and Jessica Alba to create fun beauty content. Trust us, you want to give him a follow.
An OG YouTuber, Gigi has been delivering makeup videos and challenges for years. She’s documented everything from her favorite beauty products to her transition with the support of her followers all the way.
Not only is Julie Vu talented at slaying a smoky eye, she also gets real on her channel about everything she’s going through. As a trans woman, Julie has shared her transition from the beginning and continues to inspire people with her honesty. Go for the beauty tutorials (her perfect wand curls tutorial comes to mind) and stay for the funny challenges and informative videos about transitioning.
The queen of lip art, you’ve likely seen her lip looks floating around your Instagram feed. She’s recreated everything from iconic works of art to album cover artwork. She’s also incredibly fashionable.
Pang came on my radar a few months ago when one of her videos popped up on my Twitter feed. From the moment the video started, I was in awe. Her looks seem intricate but they’re actually super easy to emulate, kind of like a lazy way to fake a flawless look. Plus, her down-to-earth attitude is something that many can vibe with.
Pang isn’t the girl-next-door—she’s your badass friend who gives it to you straight. She constantly features her head-to-toe tattoos on her Instagram and serves fierce makeup looks, too. They’re not your typical beauty looks; she often does full-face makeup with bold colors and shapes that are embellished with pearls, rhinestones, and more. On her feed, Pang is also incredibly open about her sobriety and what that journey has looked like for her.
The blend honey, the blend! I thought my blending game was on point, but Deon makes me look like an amateur. He only has 18,000 followers and I don’t understand why he doesn’t have more. Colorful eyeshadows can be scary to use but I love that Deon uses them at every chance he gets. He shows that with practice, bright colors can be tamed.
Clark describes his aesthetic as “special occasion,” and his looks are the intersection of glam and fierce. He says that wearing makeup gives him a confidence boost and makes him feel snatched, but what he loves most are the comments he gets from his followers saying that he’s inspired them.
Nikkie de Jagger
f you love makeup tutorials, odds are de Jagger has popped up as a suggested video or account on your feed. With over 15 million followers, she’s earned the title of a beauty mogul and expert, and her makeup looks prove it. They’re colorful, bright, and bold, and de Jagger always breaks them down in easy-to-follow steps. In January, she posted a now-viral video in which she came out as transgender after someone threatened to out her. Since that moment, she’s been more open about her journey as a trans woman and how makeup plays into it.
If you’re looking for beauty influencers who post mood-boosting looks, search no further. Myla’s fun makeup looks are straight out of an Instagram filter, featuring everything from smiley faces to daises to butterfly wings. For her, makeup is about creativity, playfulness, and self-expression, just as it should be.
Did I miss any of your favorite LGBTQ+ influencers? Of course, there are thousands of talented LGBTQ+ influencers out there, but check this talented bunch out when you’re looking for someone new. And remember, we choose who we follow, even if the talent is there, let’s try not to make problematic, negative people famous.