Ilia’s New Brow Products Are Go-Tos for Celebs Like Emily Blunt and Miranda Kerr

In the realm of celebrity beauty, I’m always intrigued by what stars put (or don’t put) on their brows. Having good brows is practically a requirement for being famous. While celebrities have access to the highest-caliber experts to pluck, thread, and microblade their brows, the products they use to enhance them are also of the utmost importance. 


The latest brow products sweeping Hollywood? Ilia’s new launches. Despite only just launching, the In Full Micro-Tip Brow Pencil and In Frame Brow Gel are already making waves. So many celebrities, from Kate Hudson and Pamela Anderson to Gwyneth Paltrow and Kourtney Kardashian, are obsessed with the brand for its skincare-first ethos and clean yet effective formulas. ILIA’s new brow products are no different — made with nourishing ingredients such as hydrolyzed quinoa and provitamin B5 to maintain hair health.

In true Ilia fashion, these brow products help you get the vibe of your brows. The In Full Micro-Brow Pencil has a microtip to help you create the most realistic-looking hair-like strokes. It comes in eight shades and glides on easily but doesn’t smudge, so you get the best of both worlds. The In Frame Brow Gel is a flake-free formula that conditions brows while it adds flexible hold. There’s no doubt that these brow products will keep gaining momentum. 


In Frame Clear Eyebrow Gel

Ilia In Frame Clear Eyebrow Gel


In Full Micro-Tip Eyebrow Pencil

Ilia In Full Micro-Tip Eyebrow Pencil



Other Ilia products our editors love:

Balmy Gloss Tinted Lip Oil

Ilia Balmy Gloss Tinted Lip Oil


This tinted lip oil is so easy to use and gives lips a dreamy wash of color. 

Limitless Lash Lengthening Clean Mascara

Ilia Limitless Lash Lengthening Clean Mascara


Everyone’s favorite.

True Skin Serum Foundation

Ilia True Skin Serum Foundation


This foundation blends seamlessly onto skin. 

True Skin Serum Concealer

Ilia True Skin Serum Concealer


Infused with vitamin C, this innovative concealer treats while it masks. 

Liquid Powder Eye Shadow Tint

Ilia Liquid Powder Eye Shadow Tint


A cream-to-powder eyeshadow is the height of versatility. 


Ilia Multi-Stick


This stick can be used as blush, a highlighter, and a lip tint. 

Super Serum Skin Tint SPF 40 Foundation

Ilia Super Serum Skin Tint SPF 40 Foundation


Niacinamide, squalane, and hyaluronic acid make this a powerhouse. 

Liquid Light Serum Highlighter

Ilia Liquid Light Serum Highlighter


This highlighter is like moonlight in a bottle. 

Rare Beauty Soft Pinch Tinted Lip Oils

Selena Gomez cracked the liquid-blush code with the Rare Beauty Soft Pinch Blush. In record time, the velvety, long-lasting formula went from if-you-know-you-know status to becoming so popular, you can’t scroll TikTok without seeing a Get Ready With Me of someone dotting the chubby doe-foot applicator on their cheeks and blending the pigment out to flushed perfection.


Now, the beloved blush is getting a sibling in the form of Soft Pinch Lip Oil ($20) in eight shades. Given the stellar reputation of its predecessor, the brand-new formula had a lot to live up to — and Gomez was well-equipped to ensure the launch ticked every box. In a recent email interview, the star says that she tried practically every lip balm, stain, oil, and gloss on the market before making her own, and found that none of them offered what she needed: both hydration and long-lasting color.

The Rare Beauty Soft Pinch Tinted Lip Oils are a gel-to-oil formula with a stain. They have a beveled sponge tip applicator and glide on the lips with a weightless balmy feel. Once applied the formula feels almost like it thickens into a gel finish. All eight shades are beautiful whether you are a bold lip lover or love a more natural lip look.


Here are my real thoughts on the newest launch from Selena Gomez’s Rare Beauty that I have a feeling will be all over your For You page any minute now.



Soft Pinch Tinted Lip Oil

A gel-to-oil lip color that hydrates lips, gives great color payoff, and shines like a gloss without being sticky.

Available in 8 shades


The Formula

Because lip oils are still relatively new to the scene, let’s talk formula in case you haven’t encountered one before. To start, there are of course moisturizing oils in the formula—particularly jojoba seed oil and antioxidant-rich sunflower oil. As a bonus, it’s vegan and cruelty-free, while also being free of parabens. Score.

The Feel

Lip oil is the perfect solution if you don’t like the sticky feeling that comes with gloss but still wants a lot of shine.

This lip oil is rather unique in the sense that when you first apply it, it is more of a soft jelly texture, but it does eventually melt into a texture that feels more like a traditional lip oil.

When the sheen wears off you’ll still have a healthy-looking, vivacious pout. And thanks to ingredients like jojoba seed and sunflower seed oil that provide a hydrating barrier and antioxidant protection, it’s not drying like actual lip stains.

The Look

There are currently eight shades to choose from and currently only was able to buy 7 out of the 8 when it launched March 29th on Sephora.

The Rare Beauty Lip Oils come in a range of gorgeous tones, including:

  • Serenity – a warm rose
  • Affection – a muted berry
  • Happy – a cool pink
  • Joy – a muted peach
  • Delight – a rose brown
  • Hope – a nude mauve
  • Wonder – a rose mauve
  • Honesty – a nude brown

This is much more pigmented than your standard lip oil. Most lip oils come with a light wash of sheer color, but with the Soft Pinch Tinted Lip Oils, you can expect more of an opaque look.

You get so much color from this oil that even when the shine factor wears off, there is still a pretty flush of color left behind—similar to a lip stain. If you have ever tried Rare Beauty’s famous Soft Pinch Liquid Blush you know that they take pigment seriously.

Don’t believe me? Take it from Selena herself. She explained on the Rare Beauty website, “One swipe and your lips look so full and smooth! I love how easily you can build up the color without it getting sticky.”

The Wear

The one downside of lip oils is they typically don’t last long, but I was pleasantly surprised to see I got a few hours of wear out of this one thanks to the lasting color and it was super easy to touch up even without a mirror handy, making it the perfect travel lip product. This new lip oil really couldn’t have found a spot in my handbag at a better time.

I just want to say the seven colors I have tried are beautiful but I do notice the colors darken on my lips. However lot of stains in general tend to darken or shift in color on me once they set and these look darker on me compared to what I’ve seen on anyone else.

The Verdict

I have to say, thanks to Selena we can end the great lip product debate once and for all. If you want the color and long wear of lipstick, the shine of a gloss, and the moisturizing element of lip oil, then you can find everything you are looking for in one convenient tube of Rare Beauty lip oil. 

If you’re looking for a go-to lippie to wear all spring and summer long, add a tube (or two, or three, or four) to your Sephora cart ASAP because I predict this will be the it-product of the season and will sell out FAST every time.

The product experts at BeautyLeeBar have all your shopping needs covered. Follow BeautyLeeBar on Amazon StorefrontTwitterInstagram, TikTok for the latest deals, product reviews and more.

Prices were accurate at the time this article was published but may change over time. 

Rare Beauty Lip Tinted Oils YouTube Review:

Rare Beauty Lip Tinted Oils TikTok Review:

#stitch with @selenagomez the new Rare Beauty Lip Oil Review!! Should i do a 24 hour wear test 👀? I did the transfer test and it left this gorgeous stain on my lips 😍 #rarebeauty #rarebeautylipoil #rarebeautyblush #rarebeautybyselena #rarebeautysoftpinchtintedlipoil #makeuptok #selenagomez #blackgirltiktok

♬ Rare (Instrumental Version) [Originally Performed by Selena Gomez]wav – Elliot Van Coup

Trying ALL the shades of the NEW Rare Beauty Soft Pinch Tinted Lip Oil 💕 of course have to show you my tip on how to make it last. If you’re wondering the difference between a lip oil & a lip…hunnie lemme show you! Thank you so much @rarebeauty !!! 💕🥹🤗 #makeupwithjaleesa #darkskinmakeup #rarebeauty #softpinchtintedlipoil #rarebeautylipoil #lipoil #softpinch #selenagomez #softpinchtintedlipoil  #glossylipstain #liptint #beautytips #makeuptips #darkskinmakeupartist #prettyblackgirltiktok🤎  

♬ original sound – Jaleesa Jaikaran Pro MUA

Replying to @Sheeza 💖💖💖 almost all of them LOL! @Rare Beauty Shades in Order: (I hope it’s accurate lmao a lot of them are so close). – Delight – fave!! – Affection – fave!! – Happy – Joy – Serenity – fave!! – Honesty – fave!! – Wonder – fave!! – Hope – fave!! #rarebeautylipoil #rarebeautytintedlipoil #rarebeautyswatch #darkskininfluencers

♬ Tell Me It’s Over – Jacquees & Summer Walker & 6LACK

SO excited for you all to try our newest member of @rarebeauty ps there are 8 shades!

♬ Rare (Instrumental Version) [Originally Performed by Selena Gomez]wav – Elliot Van Coup

Is This $2 TikTok Trending Lip Liner A KKW Dupe?

Never thought we’d find a lip liner for $2… But here we are. Say hello to TikTok’s latest obsession: Italia Deluxe’s UltraFine Lip Liner, $2, AKA the lip liner creamier than butter but cheaper than your daily latte. Here’s why four million TikTokers (and us) cannot stop talking about it. 

The TikTok-Trending Lip Liner: Italia Deluxe UltraFine Lip Liner, $2

What it is: An easy-to-use pencil lip liner that glides effortlessly with minimal effort and zero tugging. Oh, and it’s available in 31 saturated shades.

The hype: Although humbly priced at $2, these pencils rival some of the best-selling formulas in the lip liner bizz (but more on that later). @loveashleyzenith says she’d still buy them even if they were x5 more expensive – if that doesn’t explain the hype, we don’t know what will.


I’ll still buy them even if they go up to $5 😂 #fypシ #foryou

♬ original sound – TheScarletWitchSecretaryᗢ

Wanna buy 12 at once? Take notes from @kativoryia and shop their 12-pack on Amazon for just $9. #Beautybargains!


Watch me swatch these italia deluxe lip liners PART 2 Have you Seen pt.1 @kativoryia Want your own lip liners? Get them from my AMAZON STOREFRONT🔗 Make sure to Check out my page for more Swatching of @italiadeluxemakeup Lip liner Shades: 1st- Rich Red 2nd- Bare 3rd- Brown @kativoryia @kativoryia Italia lip liner review black girl #liplinerswatches #lipliners #italiadeluxe #baddieonabudget #baddieonabudgetfinds #makeupcontent #makeupcontentcreator #affordablemakeup #viralmakeupproducts . Topics: makeup review, iitalia deluxe lip liner black girl, black girl makeup review, affordable lip liners, Baddie on a budget makeup, makeup influencer, affordable Makeup, italia deluxe lip liner

♬ original sound – BubblesBeauty

This is for anyone gutted that KKW Beauty’s lip liners were taken off the shelves – you’re in luck! Shade Light Brown of the Italia Deluxe lip liners is considered a near-perfect formula dupe of the discontinued Shade 2.5, a gorgeous golden brown. Plus, it’s MUCH cheaper. Fair warning, there’s a difference in the packaging (one’s a twist-up), but for that price point? We’ll take it.


Tw: Fake Body. Lip tut!💗 Products: italia lip liners from Amazon💗 Qibest liquid lips from Amazon💗 ilysm stay safe tonight babes and have so much fun!

♬ Stand Still – Sabrina Claudio

You’ll be hard-pressed to find a shade that doesn’t grab your attention. From coffee browns to burgundies, bold reds to berry mauves, there’s something for everyone. For a gorgeous nude shade, try Terra Cotta on fair complexions and Chocolate and Cabaret for a divine look on rich to deep skin tones.


What we liked: Discovering drugstore formulas is always exciting, but a $2 formula that performs better than its Spenny counterparts? That’s rare. It’s impossible to ignore how it delivers a shot of color with a single swipe – shook. Makeup newbies will adore its buttery texture, especially since it blends out in seconds, making it so much easier to line, sculpt, and define pouts.

FYI: Size matters with lip liners, and thankfully, these are longer than most, translating to increased product and value for the $2 bucks you spent. *Cue the squeals*


Replying to #greenscreenvideo @italiadeluxemakeup are the best lipliners that last and recommend to everyone!! #italialipliner #liplinerhack #liplinertutorial #makeuphacks #makeuptipforbeginners #affordablemakeup #dollarmakeup

♬ original sound – Kriss&Makeup💋

What we didn’t like: Cream lip liners – like this one – can be more likely to smudge, so don’t forget to re-examine your lip look every few hours. On the downside, regular top-offs also mean that pencils’ sharp tips are bound to become blunt after a few weeks. If only they included a built-in sharpener… But we’re just nit-picking here. 

The bottom line: STOCK UP! This pigmented lip collection is (undoubtedly) the drugstore steal of the century, with $2 lip liners in 31 colors. While we’re obsessed with the price tag and the shade range, we have to admit that our fave feature is that it blends like butttahhh – #love.

BTW, here are six ways to line, elevate, and plump your pout with lip liners.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.

I tried the Rare Beauty mascara, and my lashes are *very* grateful


  • +First of all, the packaging is gorg
  • +It elongates and fans out the lashes without being clumpy
  • +Lasts all day, no flaking to be found


  • -Wish it came in a brown shade
  • -On the pricier side for a mascara…

I tried the Rare Beauty mascara as a lover of natural-looking, perfectly fanned-out lashes—and I think it deserves a bit more love and attention…


Can only keep an eye out for Selener if the lashes are on fleek @rarebeauty #mascara #blackgirl #makeup #rarebeauty


It’s safe to say that finding your go-to, daily mascara is just as important as selecting your best non-comedogenic foundation or ride-or-die sunscreen for your face. It’s a very personal journey and one none of us beauty enthusiasts take lightly—especially when there’s so much choice.

Do you opt for waterproof, brown, lengthening, or super volumizing? And how can you tell which of the best mascaras will deliver lusciously long lashes, without that pesky mascara flaking all over your cheeks before you drop your hard-earned cash on them? All very important questions.


This is why I’ve done the leg work for you when it comes to the Rare Beauty Perfect Strokes mascara, wearing it on the daily, seven days a week. And much like with the Rare Beauty products, I have some thoughts…



I keep my makeup pretty natural. For my base, I wear a glow filter (usually Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight), followed by Armani’s Luminous Silk foundation, eyebrow gel, blush, and highlighter.

Eye-wise, I keep it pretty minimal, just opting for mascara on a normal day—sometimes I pair it with an all-over eyeshadow, but I’m not an eyeliner gal, despite there being some great eyeliners for beginners out there. So, I rely on my mascara to make me look awake and somewhat put together, while still keeping it natural—so preferably, no clumps in sight


Taking the @rarebeauty perfect strokes mascara out for a spin tonight ✨ use code LASH23! today and get a free travel size mascara with a purchase of $40+ at to celebrate national lash day 😌 #rarebeauty #rarebeautygiftedme #beautytok #beautyreview #rarebeautymascara #rarebeautyreview #blackgirltiktok #blackbeauty #blackbeautyblogger #nomakeupmakeup

♬ just like magic – Ariana Grande


Now, onto the key info, is the Rare Mascara waterproof? 

It’s described as having a ‘water-resistant formula,’ so theoretically it should be able to withstand getting caught in a surprise rain shower or a gentle cry sesh. Technically though, it’s not fully waterproof—but I prefer that as it’s easier to remove with a makeup remover or micellar water, without needing to be too vigorous.


To apply this mascara, I’d recommend curling your lashes first with your preferred eyelash curler, before then gently wiggling the mascara wand from side to side as you stroke up along your lashes, from root to tip. This side-to-side motion will feather out your lashes and will help to get an even coating on your lashes and avoid clumps.


This mascara is formulated with castor oil, which helps to condition and nourish your lashes—plus it’s vegan, cruelty-free, paraben-free, ophthalmologist-tested, dermatologist-tested, and suitable for anyone with sensitive eyes or contact lens wearers.


So, is this Rare Beauty mascara good? My answer is yes. It does everything it promises to do—it’s buildable, comfortable, volumizing, and lasts all day without smudging.

I’ve worn it every day, seven days a week, for over a month, and haven’t experienced any transferring or flaking. I’m also a big fan of its chunky tube, with its soft, matte pink finish. It feels expensive and looks soo cute in my makeup bag.

It’s also easy to apply, even with a slightly large wand, which I wouldn’t necessarily have gone for, but didn’t find it in any way messy or hard to handle. In fact, with every use, it leaves my lashes looking lengthened, voluminous, and curled up—and it lasts all day long, so everything you can ask of a mascara. The formula itself feels great on the lashes as well, not super stiff or brittle.


In honour of seeing @Selena Gomez last night @Rare Beauty event I HAD to try out this little hack😍 #selenagomez #selenagomezmakeup #rarebeauty

♬ original sound – 444.songss

This Rare Beauty mascara fends off moisture well (from tears and even sweat from a gym sesh) but comes off like a dream with a bit of micellar water.

My main gripe with this product though is that it’s only available in black—if this came in a soft brown shade, it would be a real game-changer. There’s also the question of the price…

This mascara will set you back $20 which is pretty pricey for a mascara. That being said—like with all of Rare’s line-up—the amount of product you get for the money is generous since the tube is pretty chunky.


So, my final verdict: it’s great and if you’ve been hunting far and wide for a mascara that is both gentle on your eyes but still delivers length and volume, this could be one to try. I will say this though, other mascaras out there are comparable and more inexpensive on the market, but if you’re a Selena stan looking to make another (or your first) Rare Beauty purchase, I’d recommend it for the cute tube alone!