With its thousands of beauty trends, TikTok is the perfect place to find makeup, hairstyle, and skincare, but we can also get lost among so many tips, so we bring you the 7 keywords that are most popular in the application, according to the eyelash brand Lilac St.
From Latte Makeup, Glass Skin, Facial Yoga, and Barbie Botox, these trends are a must to look at and try.
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Top 7 beauty trends on TikTok today
Barbie Botox
Inject Botox into your shoulders to look like a Barbie? TikTok says yes. This trend takes the top spot of the moment and consists of two injections of Botox, one in each shoulder to reduce the appearance of the muscles in the area. In addition to lengthening your neck, it will help you release tension.
Barbie Botox isn’t anything new … It really can help migraines … Consult a neurologist for headaches and it might be covered by insurance. … #barbie#traptox#barbiemovie
With the latte makeup trend, you can wear your favorite drink in your makeup. It consists of makeup mainly with brown and gold tones. The bronzer and nude lips are key to this look.
Latte makeup 🤎 Had to try it for myself. Basically just a warm sultry beat ✨ Opted for something a lil warmer compared to some of the cooler toned ones ive seen 🤎 Product details ☕️ Foundation: @esteelauder Double Wear Concealer: @maybelline Age Rewind Concealer in shade 10 Cream Bronzer: @milkmakeup concealer in shade 25C Powder Bronzer: @maccosmetics Radiant rich rosy skinfinish Blush: @narsissist Exhibit A Top Eyeliner: @hudabeauty Kohl eyeliner Eyeshadow Palette: Future Flame (shades used: Embark, Blockchain Brick, and Rule Shadowsticks: @Rare Beauty Mascara: @yslbeauty Bottom Eyeliner: @milkmakeup in Limitless Lip Liner: @rarebeauty shade Strong Lipstick: @esteelauder shade 567 Knowing Lip Gloss: @patricktabeauty Major Volume Gloss in Superficial #lattemakeup#beautytrends#beauty#lattemakeuptrend#lattemakeupblackgirl
If you want skin that looks flawless, you have to try the Glass Skin trend. Inspired by K-Beauty, the key to achieving this look is to have super-hydrated skin.
If you try facial yoga, all the muscles in your face will thank you. It consists of facial exercises that will help tone your face and that can be performed with instruments such as gua-sha,face rollers, and even your fingers.
Although the 2010s were dominated by Kylie Jenner-style mattelipsticks and matte lips, in 2023 this is a thing of the past.Now,glossy lips are the most popular. Among so many new releases oflip oils and glosses, there is surely one perfect for you.
One of the most popular beauty trends on TikTok and has been on the rise for years. Faux freckles (or false freckles) are the perfect complement to any makeup look. They will give you asunkissedeffect and nowadays, there are many special products for you to paint.
Plain and simple, the only thing more impressive than Taylor Swift’s voice is her makeup routine. Need proof? The singer-songwriter performed a 44-song setlist during a massive—and we mean massive—thunderstorm in Nashville earlier this month during her much-anticipated Eras Tour. (If you haven’t seen any of the videos from the show, you need to watch this.) Although the rain initially delayed the show, it didn’t have anything on Taylor’s makeup. Once the shelter-in-place weather advisory was lifted, Taylor performed for four hours in the downpour—all without her makeup running, smudging, or moving.
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Following the rain show, fans and beauty buffs alike have become consumed with finding out which products the superstar uses. Luckily, celebrity gossip account Deuxmoi took to social mediato share a messagethat broke down Taylor’s (supposed) Eras makeup. Although Taylor has never come out and dropped her full makeup routine, we do know what her makeup artist likes to use on her, so there are a few products that have a high likelihood of being on her face during shows.
Ready to achieve a thunderstorm-proof beauty look? Keep reading to learn more about which makeup products Taylor just might be used to create her iconic on-stage beats.
The makeup products Taylor Swift reportedly wears on tour
FOXBOROUGH, MASSACHUSETTS – MAY 20: EDITORIAL USE ONLY Taylor Swift performs during The Eras Tour at Gillette Stadium on May 20, 2023 in Foxborough, Massachusetts. (Photo by TAS Rights Management/Getty Images)
Long-lasting makeup starts with a good primer. This Pat McGrath favorite is an ideal base for foundation since it hydrates, smoothes, and tones the skin. It’s made with hyaluronic acid and glycerin, which lock in moisture and keep skin looking soft and supple. It’s also formulated with cosmetic filler powder, which helps minimize and blur pores, fine lines, and imperfections. Thanks to its top-notch ingredients, this primer ensures makeup has a flawless, long-lasting finish.
This high-performance vegan foundation offers a natural, medium-coverage finish that looks gorgeous on all skin types. It’s offered in over 30 different shades, which means you can find the right match for your skin tone. Plus, it’s extremely buildable, so it can be as sheer or as full coverage as you prefer. One thing we like most about this foundation is that it leaves behind a luminous glow that makes skin look bright, healthy, and dewy.
To ensure foundation and concealer stay in place and don’t crease, it’s essential to use setting powder—and luckily, the Sublime Perfection Setting Powder is all you need. This finely milled translucent powder sets makeup and keeps it from running, smudging, and becoming oily. Its weightless texture mattifies the skin, minimizes shine, and blurs imperfections without caking or settling into fine lines.
Looking for an under-eye setting powder that won’t interfere with your concealer or eye makeup? Try this Pat McGrath bestseller. It’s specifically designed for setting and brightening the under-eye area without making the skin look dry or crepey. With a lightweight formula, it blurs fine lines, diminishes dark circles, and prevents creasing, all while providing a natural, soft-focus effect.
Looking for a stunning selection of highly pigmented, blendable eyeshadows? This palette is for you. It includes a range of 10 captivating shades, including shimmering metallics and romantic, velvety mattes. Feel free to get as creative as you want when creating eye makeup looks with this eyeshadow since the options are close to endless.
Achieve Taylor’s striking cat-eye with this waterproof eyeliner. It offers ultimate precision, allowing you to create bold eye makeup looks in no time. It lasts for 24 hours (including in torrential downpours) and is completely smudge-proof. The best part? It dries fast and leaves behind an inky, velvety opacity.
If there’s one thing we especially love about Taylor’s makeup, it’s her signature red lip. It’s bold, sexy, and undoubtedly stunning every time. This fan-favorite lipstick is made with a slew of hydrating ingredients that ensure lips don’t get chapped or dry. It offers bold pigmentation as well as 12 hours of smudge-proof staying power. Shop it in the shade Elson 4 to emulate Taylor’s iconic look.
Make skin look like it’s glowing from within with the help of this highlighter and balm duo. It comes in two different shades—bronze and nude—allowing you to choose what kind of glow you want (either warmer or cooler). The highlighter works to reflect and refract light, while the balm nourishes skin and locks in moisture. Put it on your cheekbones, nose, and eyelids to make your features pop.
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How To Make Your Makeup Last Longer
Now that you know which makeup products Taylor (reportedly) uses, it’s time to ensure they stay on your face as long as they stay on hers—rain or shine. Ahead, check out the top tips for how to make makeup last.
Step 1: Start With a Clean Canvas
Before doing anything, make sure your face is clean. Wash it with a gentle cleanser and apply moisturizer before putting on any makeup. This creates a smooth, fresh canvas for your products to layer on top of.
Step 2: Use a Primer
Primers create a solid base for your makeup to cling to. They can also blur pores, smooth out fine lines, and provide added hydration. The best tip when it comes to getting a primer is to choose one that suits your skin type (e.g., mattifying for oily skin or hydrating for dry skin).
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Step 3: Opt for Long-Wear Formulas
When picking out makeup products, look for items that promise long-staying power, especially when it comes to foundation, concealer, mascara, and eyeliner. (Oftentimes these are waterproof makeup products.) Both waterproof and smudge-proof formulas are designed to withstand sweat, humidity, and oil, which helps ensure your makeup stays in place.
Step 4: Set with Powder
After applying foundation and concealer, set them with a light dusting of translucent powder. This helps to mattify the skin, minimize shine, and lock your makeup in place. If you really want your makeup to stay put, you can also bake your makeup.
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Step 5: Layer Your Products
Applying makeup in thin layers helps it stick to the skin better and last longer. Be sure to let each layer of foundation or concealer dry before applying more on top of it.
Step 6: Use Setting Spray
Setting sprays are made to lock makeup in place and provide a natural, dewy finish. Once you’re done applying your makeup, mist a setting spray all over your face. You can also use a spritz of setting spray on your face after each layer of makeup if you really need it to stay.
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As both a child of the early aughts and a longtime beauty editor, rest assured that I’ve cycled through just about every available lip gloss on the market. I can still smell the vanilla frosting Lip Smackers I wore every day in 7th grade, and high school, my book bag doubled as a Lancôme Juicy Tubegraveyard. But I can also still remember the distinct feeling of un-sticking my hair from my lips—enough to put me off lip gloss for quite some time, aside from when my journalistic duty called for it. (It’s a tough job, but someone has to do it.)
That all changed a couple of years ago when the matte lip obsession of the 2010s gloriously gave way to a far more timeless, dewy, fresh-faced aesthetic. Suddenly, the gooey lip glosses of decades past had been rebranded as “lip oils:” hydrating and packed with conditioning ingredients, with a flattering, slick, decidedly un-sticky finish. In the past year alone, searches for “lip oil” have spiked over 150%—a trend that has been met with a variety of new lip oils on the market, all promising a cushioned, more moisturized pout. (“Like your lips, but better,” is the going mantra.)
So, how to choose? Naturally, we did it for you—we’re rounding up six of the very best lip oils available, from plumping to tinted to high-shine formulas. Shop them below.
We have to agree with thousands of reviewers and TikTok users on this one—this bestselling tinted lip oil from Merit simply ticks all of the boxes. Thanks to the flattering, buildable pigment and a lightweight, hydrating sheen, it’s that one little part of my routine that instantly brings my whole look together—whether I’m headed to the grocery store or a night out.
Take your pick from eight semi-sheer hues—or collect a few. (We’re certainly not judging.) Fans have loved this luxurious, non-sticky lip oil since it launched in 2020. Bonus points for just looking fancy when you pull it out of your purse for a midday touch-up.
This maximum-impact oil is formulated with hyaluronic acid and peptides, two skincare superhero ingredients that visibly plump and hydrate lips. We also love it for its ultra-thick, high-shine finish and eleven-shade range.
Pout needs a little extra TLC? This cherry-flavored treat from Fenty Skin was designed to repair and restore your lips’ moisture barrier—which will ultimately keep cracked, dry skin at bay. It also features a barely-there, universally flattering cherry tint.
Consider this your friendly reminder that your lips are a key part of your skincare routine—and this formula from Clarins is already an editor favorite for a plush, hydrated pout. The secret is the potent cocktail of Jojoba, Hazelnut, and Sweetbriar Rose which help lock in moisture, reduce fine lines and improve skin elasticity—basically, unlocking your lips’ full potential.
Lip oil is the perfect solution if you don’t like the sticky feel that comes with gloss but still want a lot of shine.
This lip oil is rather unique in the sense that when you first apply it, it is more of a soft jelly texture, but it does eventually melt into a texture that feels more like a traditional lip oil.
You get so much color from this oil that even when the shine factor wears off, there is still a pretty flush of color left behind—similar to a lip stain. If you have ever tried Rare Beauty’s famous Soft Pinch Liquid Blush you know that they take pigment seriously.
Highlighted Ingredients: – Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration. – Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.
If we could only pick one thing that we have loved to see in the beauty space over the last several years, it would be the diversification of brands—especially, Black-owned beauty brands. Top retailers like Sephora, Ulta, Target, Nordstrom, and more have diversified their catalogs exponentially to increase the number of Black-owned brands that are carried both in-store and online—and many retailers are even monitoring shelf space to ensure it remains this way.
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Having access to more Black-owned beauty brands is not only an important way to support brands and founders but also to drive change for the entire Black community. It’s easier than ever. And what’s more, so many of these brands are changing the game and challenging industry norms—we’re talking extended shade ranges, and more inclusive skincare and haircare products. And more offerings that were hard (more like practically impossible) to find before.
To celebrate this, we have compiled a list of twelve of our favorite Black-owned beauty brands that offer products across all categories: skincare, haircare, makeup, body care, tools, and more.
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12 Black-Owned Beauty Brands We Love
Topicals
Topicals offer one-step skincare solutions that are backed by science and made for every shade. With an emphasis on skincare products that are suitable for flare-ups, founder Olamide Olowe knows how connected skin health and mental health are, so Topical’s mission is to transform the way you feel about your skin.
Gilded Body
Gilded Body believes that feeling beautiful and achieving wellness is found through self-care. They carry body care products that engage the senses and invite the user to slow down and bask in the luxury of high-quality, botanically driven, dermatologically developed skincare and tools.
Pat McGrath Labs
Nicknamed the “Mother of Makeup,” Pat McGrath is the world’s most influential and in-demand makeup artist. With countless launches selling out in record-breaking times, the hype for this brand is real. And it continues to push the boundaries of the makeup industry.
Range Beauty
Range Beauty offers makeup essentials for ultra-sensitive skin—specifically, for acne and eczema. Alicia Scott, CEO, and Founder suffered from eczema and cystic acne. She was frustrated that she couldn’t find makeup that acknowledged both her skin tone and her skin conditions. Range Beauty was born to ensure that those with any skin type, in any shade, could find products they could trust.
Fenty Beauty
We’d be remiss not to include RiRi’s beauty brands, Fenty Beauty and Fenty Skin. After years of struggling to find products that performed across all skin types and tones, Rihanna set out to create Fenty—first starting with makeup and then extending into skincare.
Lys Beauty
The mission of Lys Beauty is to diversify the clean beauty industry. Founded by Tisha Thompson, Lys Beauty was the first Black-owned Sephora Clean Makeup brand! Their products have universal shade offerings, provide high-performance results, and the best part: they are all under $30
Oui the People
Oui the People aims to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in rather than pursuing flawlessness. Crafted without sulfates, parabens, synthetic fragrances, and phthalates, their products range from shaving necessities like razors and exfoliators to hydrating body balms and glosses.
Pattern
Powerhouse Tracee Ellis Ross founded Pattern with the promise of meeting your hair where it is and empowering your curl pattern. To keep hair healthy, hydrated, juicy, and joyful, Pattern offers a range of products for washing, treating, and styling.
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Briogeo
Briogeo is on a mission to empower every person to succeed on their hair health journey. They know that everyone’s journey is different, so they have multiple lines of products that are suitable for damaged hair, thin hair, frizzy hair, dry scalps, and beyond. This way, each individual can confidently embrace their unique hair, texture, color, and everything else that makes them or exactly who they are.
Mielle Organics
Monique Rodriguez is an RN turned Founder and CEO who has taken the haircare market by storm through Mielle Organics. Created with nature and science, Mielle Organics is a haircare and beauty brand that believes healthier ingredients encourage healthier hair and skin.
Luv Scrub
Mesh exfoliators have been used in West Africa for generations. But it wasn’t until 2011 when Caroline, Founder of LUV SCRUB, realized it could become a cult-favorite product outside of Ghana. It immediately pushed boundaries in the body care space. And now, this magical mesh can be found in some of the largest retailers including Nordstrom, Ulta, and Bloomingdales.
Black Girl Sunscreen
Shontay Lundy created Black Girl Sunscreen after being frustrated with the lack of sunscreen options formulated for women of color. Made with melanated skin in mind, Black Girl Sunscreen has filled a large gap in the market and has continued to grow exponentially since its inception.
