We don’t know about you, but we can’t resist a major TikTok trend, especially one as cute and flirtatious as #CoquetteMakeup. The coquette aesthetic has been gaining MAJOR traction on TikTok for the past year. It’s all about embracing your feminine energy, romanticizing your life, and being oh-so-girly.
Now, #coquettemakeup is making waves, and it makes TOTAL sense since it relies heavily on everyone’s fave product RN, AKA blush. For us, it ticks every box: it’s super cute, easy to achieve, and also customizable. And it appears to have graduated from TikTok and elevated its status to the celeb stratosphere, with icons like Hailey Bieber and Lizzo both experimenting with the trend. So without further ado, here’s everything to know about #coquettemakeup, plus soooo much inspo… we just couldn’t help ourselves; it’s TOO cute.
Okay, let’s start by clarifying WTF a coquette is?! A 17th-century French word, coquette was originally a derogatory name for a flirtatious, attention-seeking woman. Now, however, a few hundred years later, we know that it can be empowering to flirt and that femininity does not equal weakness, so TikTok and Instagram users are reclaiming the word. In its current cultural context, “coquette aesthetic” is a phrase used to describe a style of dress, makeup, and design sensibility inspired by the aesthetics of the 18th and 19th centuries — with a hint of 2010s Tumblr vibes. Think ribbons, fresh flowers woven into braids, lace trim, and all pink everything. It’s hyper-girly with a slight winking, satirical edge.
When it comes to translating the coquette aesthetic to beauty, the flirty, ultra-feminine makeup look hinges on romantic rosy hues and soft-focus finishes. It’s flirtatious, it’s cute, and it’s utterly irresistible. So lean into your DIVINE feminine energy, be a bit of a tease, and have some fun *wink wink.*
If you’re looking for coquette queens to inspire your look, head to Netflix and binge-watch Bridgeton. It’s the ultimate coquette mood board. IRL, celebs like Hailey, Lizzo, and Madison Beer lurrve dipping their toe in coquette territory. And then, of course, you have BeautyTok and FashionTok. The hashtag #coquette currently has over seven billion views, so you won’t be short of inspo. It also leans on other TikTok makeup trends like cold girl makeup, siren eyes, doe eyes, and douyin blush. Ahead, we’re breaking down the key elements of the look and sharing some inspiration.
How To Slay Coquette Makeup Look
When it comes to your complexion, you want a fresh and dewy glow, so opt for a light to medium-coverage foundation with a natural, luminous-skin finish. With Rare Beauty by Selena Gomez Liquid Touch, Brightening Concealer is perfect for this look as it has buildable coverage and is perfect to use in place of traditional foundation. We’re obsessed with the Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight as it can be applied as a highlighter, or you can add a couple of drops into your foundation for a little glow-getting boost.
Since your complexion should look luminous and youthful, generously concealed under-eyes are a must. We adore the Rare Beauty by Selena Gomez Positive Light Under Eye Brightener — use it to brighten up your eye area.
Lots of Blush
There are tons of different ways to interpret the coquette aesthetic, but most takes on the trend revolves around statement blush. Find a pigmented formula like the Soft Pinch Liquid Blush –Rare Beauty by Selena Gomez, and apply it along your cheekbones for a sculpted, rosy glow. You could also opt for a draped blush look, which is when you apply your blush along your cheekbones to your temples and up around your browbone.
Long, wispy lashes are another staple of the trend, perfect for batting. Whether you swear by falsies or prefer a lengthening mascara, be sure to go for a super long, feathery effect. As for the rest of your eye makeup, feel free to play around. Siren’s eyes would look stunning with the other aspects of the coquette look.
For the ultimate coquette pout, you want your lips to look full and juicy, but other than that, it’s really up to you. Pink, nude, and berry shades are all great, but you can make any shade work. Stick to shiny, glossy finishes, or if you are a matte lipstick devotée, look for a sheer one. We love the shade of the Rare Beauty by Selena Gomez Stay Vulnerable Glossy Lip Balm Nearly Rose – flushed pink, Rare Beauty by Selena Gomez Kind Words Lip Liner Strong – rich chocolate, Rare Beauty by Selena Gomez Lip Soufflé Matte Cream Lipstick Kindness – nude pink or with Rare Beauty by Selena Gomez
Kind Words Matte Lipstick Lively – rose pink. This is the perfect pink combo for the woc girlies.
Coquette Aesthetic Makeup Ideas
It’s a cliché, we know, but when we think hyper-feminine makeup, one color comes to mind, and that’s pink. Yup, when it comes to coquette makeup, think pink and roll with it. We’re talking rosy pink blush, soft pink eye shadow, and glowy skin. A pink monochromatic moment is THE moment, after all.
Coquette Hair Inspo
Of course, no makeup look is complete without a stunning hairstyle, so we had to deliver some coquette hair inspo. Ribbons and bows translate the coquette vibe effortlessly.
As nail art STANS, we couldn’t forget about #nailspo! Coquette nails have garnered rave reviews on TikTok with 35.9 million views! However, there isn’t one nail design that dominates the trend; it’s simply nail art that’s hyper-feminine and pretty. The color palette features pastel pinks, milky nude tones, and of course, lustrous red. As for the design details, there are hearts, lace designs, and pearl adornments. Honestly, could it be any cuter?
Okay, now you know about the coquette trend, the real question is: are you going to try it? Let us know in the comments below.