If you rewind to 2018, the world was obsessed with perfectly sculpted, HD brows. Two years later, that trend has officially died (RIP) and in its place is the boy brow. It’s equally bold yet more natural, fluffy, and (looks) untouched – we’re low key obsessed.

The bad news? Not everyone is #blessed with naturally thick, fluffy brows. The good news? You can fake it with brow lamination; a semi-permanent brow treatment that straightens, sets, and tints your brow hair leaving you with full, thick brows for up to eight weeks. Brow lamination, as it’s called, is like a perm for your eyebrow hairs.

Originating in Russia, but blowing up in England and US, brow lamination tames unruly hairs and sets them in place for a fluffy just-combed look. Brow lamination is essentially a perm for your eyebrows, but without using the same harsh chemicals. It’s a keratin treatment that not only stimulates growth while strengthening the brow hairs, but creates thick, fluffy, and full brows.

Lamination is a good alternative to microblading because it works with your existing hair, giving you your ideal brow look without the use of needles, ink insertion into the body, and pain.

Here’s everything you need to know:

What Is Brow Lamination? 

According to Instagram, brow lamination is a chemical process that straightens the eyebrow. It’s very similar to a lash lift, but what it does is straighten the brow in a vertical and swept way that lasts for five to eight weeks.

Brow lamination is the latest brow treatment to blow up on Instagram and the results really do look amazing. The treatment reworks and tints your natural brow hairs to create a fuller shape. This treatment will help give you a uniform, full brow shape. This treatment is perfect for “Eyebrows that do not have symmetry: where the hairs follow a different pattern.”

Lamination is different than micro-feathering, for example, because it’s about texture, not color. “Most brow treatments are meant to fill in the brows and add darkness and pigment and can mimic the look of the hair.” Lamination, on the other hand, is a perm for the brow hairs.

To achieve this naturally full effect, brows are brushed into place in a way where every hair follows the same direction of growth. Then brush into a shape to create a very soft, natural arch. Brow Lamination is for nearly all skin types; however, a patch test is always carried out before the treatment to ensure no irritation or reaction occurs.

The Brow Lamination Process

The entire lamination process is 30 minutes from start to finish. “A chemical solution is applied to the brow that breaks down the bonds in the hair to straighten it. After that, a neutralizer is applied to reform the bonds to create the new shape. Then, a post-treatment oil is applied to nourish the hair. This process should be done before brow tinting and before brow shaping. 

Once the treatment is complete, brows will look very sleek with a wet look. This wet look lasts for 24 hours and once washed will remain fluffy. If you want that glossy look, you can achieve it easily by applying a brow gel or serum.

Post service, avoid hot showers and don’t exercise for 24 hours in order to keep them dry. After the initial 24 hours, you can wet and cleanse the face with any of your favorite products, which wouldn’t disrupt the shape of the brow.

Overall, thicker hair can endure more treatments every six weeks, but with finer brow hairs, it’s recommended they wait at least ten weeks because it can be damaging to the brow hair. If you want to get the look without the laminating process, try the NYX Professional Makeup Fill & Fluff Eyebrow Pomade Pencil to lift your natural brows with makeup. 

How Long and How Much Does Brow Lamination Cost

With proper care, brow lamination can last four to eight weeks. Many Brow Experts recommend castor oil, as it helps boost hair growth: simply apply a coating of castor oil using a Q-tip before your sleep. The price ranges from $50 to $300 depending on location and the artist who’s performing the treatment.

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Like with any new treatment, the results may be transformative, but there’s also underlying risks. If you’re curious about brow lamination, make sure to do your research to find a skilled artist that works out of a licensed, clean salon before booking an appointment. 

For more beauty tips, check out this simple 2020 Beauty Resolutions of mine!