In the realm of celebrity beauty, I’m always intrigued by what stars put (or don’t put) on their brows. Having good brows is practically a requirement for being famous. While celebrities have access to the highest-caliber experts to pluck, thread, and microblade their brows, the products they use to enhance them are also of the utmost importance.
The latest brow products sweeping Hollywood? Ilia’s new launches. Despite only just launching, the In Full Micro-Tip Brow Pencil and In Frame Brow Gel are already making waves. So many celebrities, from Kate Hudson and Pamela Anderson to Gwyneth Paltrow and Kourtney Kardashian, are obsessed with the brand for its skincare-first ethos and clean yet effective formulas. ILIA’s new brow products are no different — made with nourishing ingredients such as hydrolyzed quinoa and provitamin B5 to maintain hair health.
In true Ilia fashion, these brow products help you get the vibe of your brows. The In Full Micro-Brow Pencil has a microtip to help you create the most realistic-looking hair-like strokes. It comes in eight shades and glides on easily but doesn’t smudge, so you get the best of both worlds. The In Frame Brow Gel is a flake-free formula that conditions brows while it adds flexible hold. There’s no doubt that these brow products will keep gaining momentum.
Other Ilia products our editors love:
This tinted lip oil is so easy to use and gives lips a dreamy wash of color.
This foundation blends seamlessly onto skin.
Infused with vitamin C, this innovative concealer treats while it masks.
A cream-to-powder eyeshadow is the height of versatility.
This stick can be used as blush, a highlighter, and a lip tint.
Niacinamide, squalane, and hyaluronic acid make this a powerhouse.
This highlighter is like moonlight in a bottle.