The Right Way to Apply Bronzer for Your Face Shape

Bronzer can give your complexion warmth and a sculpted appearance. Apply too much or apply it incorrectly, however, and it can look unnatural and severe. “Depending on your face shape, strategic placement of bronzer is key to creating the perfect glow and enhancing your complexion,” says makeup artist Rachel Halsey. “The basic rule I follow when applying bronzer is to focus on the areas of the face that the sun would naturally touch: the forehead, bridge of the nose and cheekbones,” says Halsey. 

Because the right placement can differ by face shape, we asked Halsey to share the best way to apply bronzer, whether your face is oval, round, heart or square. Read on for her tips. 

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Where to Apply Bronzer on Oval Face Shapes

With a light hand, apply your bronzer to the top of the forehead along the hairline, as well as on the cheeks. For a more contoured look, apply it in the hollows of cheeks. You can also lightly dust it along the bridge of the nose.

Where to Apply Bronzer on Heart Face Shapes

Similar to that of an oval face shape, bronzer application should hit the top of the forehead and cheeks. For heart face shapes, however, you’ll want to use more product along the hairline and temple area. Finally, add a touch of bronzer on the bottom of the chin — you want to accentuate your natural angles.

Where to Apply Bronzer on Round Face Shapes

To sculpt a round face, apply the bronzer along the cheekbones in a downward motion toward the jaw so it creates a soft shadow. It might be best to use a powder formula like the FENTY BEAUTY SUN STALK’R INSTANT WARMTH BRONZER for this. Blend well for a natural finish. 

Where to Apply Bronzer on Square Face Shapes

If you have a square face shape, sweep your bronzer in a curved line along the middle of the forehead and along the middle of the cheeks (right between the hollows and the top of the cheekbones) to help soften the corners of your face. 

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People Are Sleeping Less in Quarantine—Here Are Our Favorite Concealers to Pretend We Are

This season of life has come with a lot of surprise challenges. Who knew I’d stay up all night listening to Megan Thee Stallion for days on end? Or that I’d learn the problem with my finances all this time was me going out to eat every other day? But the most surprising of all is that even though I spend the most time at home as ever, I get significantly less sleep. And I know I’m not the only one! The Sleep Foundation explained that everything from raised anxiety to changes to daily life to extra screen time can cause our sleep to decrease in length and quality

So we know we’re not sleeping, and while there are a few healthy, natural ways to get that under control, you know my style: I’ll show you how to Band-Aid the problem for a little bit. What better way to hide all the sins of yesterday than concealer!? Until you can get those glorious few hours of sleep, these will save you for any shopping trip, meeting, or virtual happy hour you have planned—and they’ll do it without looking cakey, dry, or heavy on your face. Here are our favorites (and a reader-favorite!)

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Best for dry skin:

UOMA BEAUTY

Stay Woke Luminous Brightening Concealer

If concealers typically make you feel parched under the eyes after a few hours, you need a creamy formula that keeps its moisture all day long, and Uoma’s Stay Woke concealer does just that. It’s hydrating right from the start and blends seamlessly into your skin or any foundation you might have underneath it. The creaminess doesn’t take away from the coverage though, so you’ll be sure to cover up those dark circles in a cinch.

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Best for oily skin:

TARTE

Shape Tape Concealer

As someone with dry under eyes, I never found love with this concealer, but I can see how it would be an absolute dream for oily skin (and also, it’s one of the top-selling concealers in the world, so maybe it’s me!). When I’ve used it on the parts of my complexion that get oily, it stays put all day long and doesn’t move, which is exactly what you want in a concealer. It boasts full-coverage, all-day wear that causes minimal creasing.

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Best for high-coverage:

JUVIA’S PLACE

I Am Magic Concealer

Of all the concealers on this list, this ranks as the highest coverage. If you’re rocking deep, dark circles, this will be your saving grace. However, the high-coverage doesn’t result in cakey or dry under eyes either. Instead, you’ll notice a smooth canvas that barely needs set with a powder. Coming in at 24 shades, you’re bound to find one that works best with your skin tone.

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Reader and editor-favorite:

NARS

Radiant Creamy Concealer

This concealer is basically makeup royalty. It’s in the makeup bag of most celebrities, beauty editors, and normal people alike. Our editor Cassie once said it best in our annual empties: “It’s super natural looking while still giving the perfect amount of coverage, and never creases or looks dry (even on my crazy-dry skin). I’ve been loving putting a little of this under my eyes and on blemishes when I work from home to put a little put-together and awake. I love that I can wear it on its own without it ever looking like I’m obviously wearing concealer. This was an obvious re-purchase for me—I’ll never be without it.”

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Best at the drugstore:

MILANI

Conceal + Perfect Longwear Concealer

This isn’t the first time I’ve raved about this concealer. It’s my favorite concealer I’ve ever found at the drugstore, and I think it’s ideal for all skin types. It has a natural matte finish, but don’t let that deter you dewy girls: it still looks gorgeous and natural when paired with your favorite dewy moisturizers, foundations, and highlighters. I love this all over my face to spot conceal as well because the coverage is amazing and it blends out to look just like my skin. At under $10, go ahead and buy your summer and winter shade.

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Best splurge:

ARMANI BEAUTY

Power Fabric Concealer

I know this one is a little on the pricey side, but I couldn’t leave it out because it’s basically the only concealer I’ve worn the past five months. It is everything you want in a concealer: light, natural, hydrating, creaseless, and blendable. The price might put an ache in your neck for a second, but you only have to use a little bit so the concealer goes a long way. I also use it as a foundation sometimes, and that is absolutely *chef’s kiss*. I feel a little fancy and extra confident every time I use it, and that’s worth double the price to me!

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Most long-wearing:

FENTY BEAUTY

Pro Filt’r Instant Retouch Concealer

Fenty Beauty has to make its way into basically any roundup because the products are truly made for everyone. I could have given this “Best Shade Range” or “Best for Special Occasions” or “Best for All Skin Types,” but the magic of this concealer lies in its staying power. Dab it on the under eyes and without setting it, it lasts hours upon hours. If you set it (ideally with the Fenty powder, which I can vouch for, and it’s one of the best!), it’s over for your under eyes. Dark circles who? Never met her. This concealer has all the properties of those above, but how long it lasts without creasing or separating is what makes it stand out. If you have a hard time with concealers rubbing off on you, try this.

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WHAT IS YOUR GO-TO CONCEALER? ( let us know in the comments)

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Does The NEW Fenty Foundation Deserve All The Hype?

When Rihanna launched her makeup line almost two years ago, it’s pretty fair to say Fenty Beauty shook up the beauty industry. In her first launch, RiRi served up a 40-shade foundation range (now extended to 50), the Pro Filt’r Soft Matte Longwear Foundation, which quickly became a beauty fave among editors and beauty lovers everywhere.

The original formula was a godsend for those with combo and oily skin – finally, a formula designed to keep midday shine at bay! Now, Fenty is broadening their range with a new formula designed for dry, normal and combo skin types, the Pro Filt’r Hydrating Longwear Foundation, $35, also in a whopping 50-shade range. We tried it for a week to give you guys the full DL…

Fenty Beauty Pro Filt’r Hydrating Foundation

The All New Fenty Beauty PRO FILTR HYDRATING FOUNDATION is everything you need in your make up cases!!

This foundation is HYDRATING, MEDIUM TO FULL COVERAGE FOR ALL SKIN TONES.  A hydrating, medium to full-coverage foundation packed with sodium hyaluronate and grapeseed oil that delivers long-lasting wear for normal to dry skin types. The formula is also designed to be humidity and sweat resistant like the Pro Filt’r Matte Foundation.

Rihanna’s groundbreaking 50 shade foundation is the first of its kind. The Pro Filt’r Hydrating Foundation offers serious staying power, comfortable coverage, and the perfect natural finish for normal to dry skin.

Why Did Rihanna Do It?

Recognizing Fenty Beauty needed a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created this foundation with Grape Seed Oil and Sodium Hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day.

Fenty describe the finish as ‘natural – not dewy,’ and we would have to agree; it’s not super luminous and it’s not matte, and we really like the way it makes our skin look. Just like the original Pro Filt’r, Pro Filt’r Hydrating Long-wear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the long-wearing, light-as-air texture is undetectable on skin—so you always look like you. 

The Wear

The formula wears really well throughout the day and we’re super impressed with its staying power. We tested it on different skin types to see how it wore:

On dry/normal skin: The formula felt really hydrating on and didn’t cake up or emphasize any dry patches like some foundations can. It settled into smile lines a little (we tried setting it with powder and without) but it still looked good around our nose and eyes.

On oily skin: In case you’re a big Fenty fan and wanted to try this hydrating formula, then we can tell you that this foundation also held up really well on oily skin. We applied our usual skin routine, and then a mineral sunscreen, and it didn’t settle into our large pores or break up on our nose at all (v.impressive!), however, it did slightly gather in our smile lines a little more than we’ve seen from some other foundations. Our face did get a little shiny through the day, but much less so than with many other foundations.

Overall we were super impressed with how great this looked from morning till night!

Fenty Beauty Shade Finding Tips:

  • Pro Filt’r Hydrating Longwear Foundation comes in the same 50 shades as the original Pro Filt’r, so if you already know your shade #, you’re good to go!
  • Don’t know your shade #? Start with your shade range (Light, Medium, Tan, Deep), then narrow down your skin’s undertone. For more help, try Fenty Face Shade Finder.

Pro Filt’r Soft Matte Longwear Foundation vs Pro Filt’r Hydrating Longwear Foundation

We did a wear test with the new and old foundations (half a face of each) and the matte formula definitely has a more matte finish and was also much more effective at keeping shine at bay throughout the day. The colors we tried were also a direct match, so if you’re shade 380 in the matte formula, you should also be shade 380 in the new hydrating formula. Both formulas gave very similar coverage, but the hydrating formula looked slightly more airbrushed.

Application

The hydrating foundation blended out beautifully, although it doesn’t melt into skin like some other foundation, so you do have to apply a little pressure to work it out across your face. For this reason, try dotting it across your face and stippling the formula on with a brush.

Application tips:

For maximum coverage: Apply two pumps and use a stippling brush or densely-packed foundation brush, then finish with a damp beauty sponge. Use a concealer to target any problem areas and blend again with a sponge.

For a natural finish: Apply one to two pumps and blend out using a damp makeup sponge.

To finish: If you have oily skin, set with a powder. For normal and combo skin types, set your T-zone with a dusting of powder. If you have dry or normal skin, you can get away with not setting this, as the formula does dry down.

What we liked: Other than being impressed with the formula’s shade range, finish, and wear, we would note that the foundation definitely has a scent to it – it’s hard to pinpoint the scent (maybe a little spiced?!) but we did like it and didn’t find it too intense.

What we didn’t like: The only thing we didn’t love was the new plastic packaging, which feels a little drugstore, although it is more convenient for travel. The original matte foundation formula comes in a glass bottle and we would have loved to see a return of the same glass packaging.

The Verdict

Overall, we’re super impressed with the new hydrating formula. It looked beautiful on the skin and held up really well on both dry and oily skin types – it even looked good after a sweaty spin class! The shade range is also amazing, so if you’re looking for a new foundation, we definitely recommend trying it out at the store no matter what your skin type.

Shop the Fenty Pro Filt’r Hydrating Longwear Foundation here.

Fenty Beauty Pro Kiss’r Lip-Loving Scrubstick + Luscious Lip Balm

1. Pro Kiss’r Lip-Loving Scrubstick: A fuss-free lip scrub in a twist-up stick, packed with apricot seed scrubbers to gently exfoliate and nourish for instantly smooth, soft kissable lips with every swipe.

2. Pro Kiss’r Luscious Lip Balm: A creamy moisture-lock lip balm with a plush doe-foot applicator that smooths, softens, and preps your pout for instantly luscious, kiss-worthy lips that last.

This set contains:
– Pro Kiss’r Lip-Loving Scrubstick: 3g/.1 oz regular $16 when purchased alone
– Pro Kiss’r Luscious Lip Balm: 0.4 fl oz/ 12 mL regular $18 when purchased alone

Beauties tell us all about your excitement for these new products and all that they can do for your makeup collection. We will definitely be making a Sephora run to update you guys on these products and let you know if they need to become staples in your collection. 

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