We admit it: We spend a lot of time on Instagram. Who among us can say they don’t? After all, it’s a one-stop shop for endless beauty and makeup inspo. From colorful cut crease designs to geometric shadow looks, the jaw-dropping creativity on the ‘gram never ceases to amaze us. We decided that the talented beauty experts and makeup artists behind our most-scrolled feeds deserve a shoutout, so we’re rounding up our favorites to follow right here.
Even if you don’t personally have the patience to commit to elaborate eye makeup looks (and we don’t blame you), you’ll still appreciate Aniyah’s colorful, totally out-of-the-box eyeshadow creations. She often incorporates dreamy celestial elements, like stars and galaxy-Esque swirls.
Maha Alselami, @maha.gram
Maha Alselami is one of the best things to happen to our IG feeds. From funky lip art to neon eyeliner, she can truly do it all. Her work ranges from runway and editorial to everyday beats, so there’s inspo for everyone and every occasion. If you haven’t given her a follow yet, what are you waiting for?
Rowi Singh, @rowisingh
If you ask us, Rowi Singh isn’t just a makeup artist, she’s an icon. She’s constantly exploring the boundaries of makeup with her cool, colorful looks that are literal pieces of art. She’s not an influencer to follow for easy-to-create makeup looks, but rather because her creativity and innovation are inspiring.
Ehlie Luna, @ehlieluna
Not only does Ehlie Luna’s Insta offer top-notch beauty inspo, but it’s also full of informative videos with tips on how to identify your glam type, apply different types of makeup and choose which products are right for you. We’re also obsessed with her “subway series” videos in which she pulls off the seemingly impossible feat of impeccably applying lip liner on a moving train.
Jonet Williamson, @jonetwmakeup
Jonet Williamson is our go-to for easy-to-follow trend tutorials, like these fluffy brows video or this guide to nailing the siren eyes look. Her beauty ethos is all about fresh, glowy skin and bold eye and lip look.
Patrick Ta, @patrickta
Celebrity makeup artist Patrick Ta tends towards a classic beauty style — think red lips, defined brows, and winged eyeliner. He’s worth a follow if you want to try to copy some of your favorite stars’ makeup, too.
Pat McGrath, @patmcgrathreal
When it comes to dreaming up runway-ready makeup looks, nobody can beat Pat McGrath. Her work is all about fantasy and sparkle. If you aren’t already a fan of glittery eyeshadow, you will be after following.
Grace Lee, @graceleebeauty
Follow Grace Lee, lead makeup artist at Maybelline New York, for her product recs and try-ons. She posts helpful videos like this one comparing different shades of lipstick, so you can decide which one you want to buy.
Sasha Chudeeva, @chudesasha
We could scroll through Sasha’s dreamy, intricate eyeliner inspiration all day. Between a cat-eye composed of tiny red hearts to a lid look with a cheeky message, each post is more whimsical than the last.
Tatiana Rose, @tatianaroseart
If there’s anything we love stumbling upon in our IG feeds, it’s creative and highly editorial makeup. Tatiana Rose nails it every single time with her magazine-worthy photos and innovative makeup, hair, and skin look. The best part? No two images look the same. Instead, she’s able to reinvent herself with an entirely different look each time she posts.
Shalini Kutti, @urshaynesss
Maybe you’re more into minimalist makeup. In that case, check out Shalini Kutti’s profile. She posts tutorials and photos of her looks, but she also shares handy infographics with beauty tips like how to remove mascara without losing eyelashes.
Shayla Mitchell, @makeupshayla
Shayla Mitchell has racked up an impressive three million followers thanks to her full glam makeup tutorials using tons of different products. She also posts “get ready with me” videos that show off her adorable outfits, too.
Nyma Tang, @nymatang
Nyma Tang’s Insta feed truly has a little bit of everything. There is pretty, shimmy eyeshadow swatches, cute nail art ideas, and fun lippy shades. The South Sudanese influencer is also known for promoting inclusive face makeup ranges, and testing products in darker complexion shades.
Erin Parsons, @erinparsonsmakeup
Erin Parsons shares her take on vintage makeup, testing out beauty looks, and techniques inspired by different eras such as the 1960s. In between her videos, she posts snapshots of iconic beauty moments from old movies and TV shows.