Selena Gomez cracked the liquid-blush code with the Rare Beauty Soft Pinch Blush. In record time, the velvety, long-lasting formula went from if-you-know-you-know status to becoming so popular, you can’t scroll TikTok without seeing a Get Ready With Me of someone dotting the chubby doe-foot applicator on their cheeks and blending the pigment out to flushed perfection.
Now, the beloved blush is getting a sibling in the form of Soft Pinch Lip Oil ($20) in eight shades. Given the stellar reputation of its predecessor, the brand-new formula had a lot to live up to — and Gomez was well-equipped to ensure the launch ticked every box. In a recent email interview, the star says that she tried practically every lip balm, stain, oil, and gloss on the market before making her own, and found that none of them offered what she needed: both hydration and long-lasting color.
The Rare Beauty Soft Pinch Tinted Lip Oils are a gel-to-oil formula with a stain. They have a beveled sponge tip applicator and glide on the lips with a weightless balmy feel. Once applied the formula feels almost like it thickens into a gel finish. All eight shades are beautiful whether you are a bold lip lover or love a more natural lip look.
Here are my real thoughts on the newest launch from Selena Gomez’s Rare Beauty that I have a feeling will be all over your For You page any minute now.
RARE BEAUTY
Soft Pinch Tinted Lip Oil
A gel-to-oil lip color that hydrates lips, gives great color payoff, and shines like a gloss without being sticky.
Available in 8 shades
The Formula
Because lip oils are still relatively new to the scene, let’s talk formula in case you haven’t encountered one before. To start, there are of course moisturizing oils in the formula—particularly jojoba seed oil and antioxidant-rich sunflower oil. As a bonus, it’s vegan and cruelty-free, while also being free of parabens. Score.
The Feel
Lip oil is the perfect solution if you don’t like the sticky feeling that comes with gloss but still wants a lot of shine.
This lip oil is rather unique in the sense that when you first apply it, it is more of a soft jelly texture, but it does eventually melt into a texture that feels more like a traditional lip oil.
When the sheen wears off you’ll still have a healthy-looking, vivacious pout. And thanks to ingredients like jojoba seed and sunflower seed oil that provide a hydrating barrier and antioxidant protection, it’s not drying like actual lip stains.
The Look
There are currently eight shades to choose from and currently only was able to buy 7 out of the 8 when it launched March 29th on Sephora.
The Rare Beauty Lip Oils come in a range of gorgeous tones, including:
- Serenity – a warm rose
- Affection – a muted berry
- Happy – a cool pink
- Joy – a muted peach
- Delight – a rose brown
- Hope – a nude mauve
- Wonder – a rose mauve
- Honesty – a nude brown
This is much more pigmented than your standard lip oil. Most lip oils come with a light wash of sheer color, but with the Soft Pinch Tinted Lip Oils, you can expect more of an opaque look.
You get so much color from this oil that even when the shine factor wears off, there is still a pretty flush of color left behind—similar to a lip stain. If you have ever tried Rare Beauty’s famous Soft Pinch Liquid Blush you know that they take pigment seriously.
Don’t believe me? Take it from Selena herself. She explained on the Rare Beauty website, “One swipe and your lips look so full and smooth! I love how easily you can build up the color without it getting sticky.”
The Wear
The one downside of lip oils is they typically don’t last long, but I was pleasantly surprised to see I got a few hours of wear out of this one thanks to the lasting color and it was super easy to touch up even without a mirror handy, making it the perfect travel lip product. This new lip oil really couldn’t have found a spot in my handbag at a better time.
I just want to say the seven colors I have tried are beautiful but I do notice the colors darken on my lips. However lot of stains in general tend to darken or shift in color on me once they set and these look darker on me compared to what I’ve seen on anyone else.
The Verdict
I have to say, thanks to Selena we can end the great lip product debate once and for all. If you want the color and long wear of lipstick, the shine of a gloss, and the moisturizing element of lip oil, then you can find everything you are looking for in one convenient tube of Rare Beauty lip oil.
If you’re looking for a go-to lippie to wear all spring and summer long, add a tube (or two, or three, or four) to your Sephora cart ASAP because I predict this will be the it-product of the season and will sell out FAST every time.
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Prices were accurate at the time this article was published but may change over time.
