Rare Beauty Soft Pinch Tinted Lip Oils

Selena Gomez cracked the liquid-blush code with the Rare Beauty Soft Pinch Blush. In record time, the velvety, long-lasting formula went from if-you-know-you-know status to becoming so popular, you can’t scroll TikTok without seeing a Get Ready With Me of someone dotting the chubby doe-foot applicator on their cheeks and blending the pigment out to flushed perfection.

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Now, the beloved blush is getting a sibling in the form of Soft Pinch Lip Oil ($20) in eight shades. Given the stellar reputation of its predecessor, the brand-new formula had a lot to live up to — and Gomez was well-equipped to ensure the launch ticked every box. In a recent email interview, the star says that she tried practically every lip balm, stain, oil, and gloss on the market before making her own, and found that none of them offered what she needed: both hydration and long-lasting color.

The Rare Beauty Soft Pinch Tinted Lip Oils are a gel-to-oil formula with a stain. They have a beveled sponge tip applicator and glide on the lips with a weightless balmy feel. Once applied the formula feels almost like it thickens into a gel finish. All eight shades are beautiful whether you are a bold lip lover or love a more natural lip look.

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Here are my real thoughts on the newest launch from Selena Gomez’s Rare Beauty that I have a feeling will be all over your For You page any minute now.

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RARE BEAUTY

Soft Pinch Tinted Lip Oil

A gel-to-oil lip color that hydrates lips, gives great color payoff, and shines like a gloss without being sticky.

Available in 8 shades

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The Formula

Because lip oils are still relatively new to the scene, let’s talk formula in case you haven’t encountered one before. To start, there are of course moisturizing oils in the formula—particularly jojoba seed oil and antioxidant-rich sunflower oil. As a bonus, it’s vegan and cruelty-free, while also being free of parabens. Score.

The Feel

Lip oil is the perfect solution if you don’t like the sticky feeling that comes with gloss but still wants a lot of shine.

This lip oil is rather unique in the sense that when you first apply it, it is more of a soft jelly texture, but it does eventually melt into a texture that feels more like a traditional lip oil.

When the sheen wears off you’ll still have a healthy-looking, vivacious pout. And thanks to ingredients like jojoba seed and sunflower seed oil that provide a hydrating barrier and antioxidant protection, it’s not drying like actual lip stains.

The Look

There are currently eight shades to choose from and currently only was able to buy 7 out of the 8 when it launched March 29th on Sephora.

The Rare Beauty Lip Oils come in a range of gorgeous tones, including:

  • Serenity – a warm rose
  • Affection – a muted berry
  • Happy – a cool pink
  • Joy – a muted peach
  • Delight – a rose brown
  • Hope – a nude mauve
  • Wonder – a rose mauve
  • Honesty – a nude brown
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This is much more pigmented than your standard lip oil. Most lip oils come with a light wash of sheer color, but with the Soft Pinch Tinted Lip Oils, you can expect more of an opaque look.

You get so much color from this oil that even when the shine factor wears off, there is still a pretty flush of color left behind—similar to a lip stain. If you have ever tried Rare Beauty’s famous Soft Pinch Liquid Blush you know that they take pigment seriously.

Don’t believe me? Take it from Selena herself. She explained on the Rare Beauty website, “One swipe and your lips look so full and smooth! I love how easily you can build up the color without it getting sticky.”

The Wear

The one downside of lip oils is they typically don’t last long, but I was pleasantly surprised to see I got a few hours of wear out of this one thanks to the lasting color and it was super easy to touch up even without a mirror handy, making it the perfect travel lip product. This new lip oil really couldn’t have found a spot in my handbag at a better time.

I just want to say the seven colors I have tried are beautiful but I do notice the colors darken on my lips. However lot of stains in general tend to darken or shift in color on me once they set and these look darker on me compared to what I’ve seen on anyone else.

The Verdict

I have to say, thanks to Selena we can end the great lip product debate once and for all. If you want the color and long wear of lipstick, the shine of a gloss, and the moisturizing element of lip oil, then you can find everything you are looking for in one convenient tube of Rare Beauty lip oil. 

If you’re looking for a go-to lippie to wear all spring and summer long, add a tube (or two, or three, or four) to your Sephora cart ASAP because I predict this will be the it-product of the season and will sell out FAST every time.

The product experts at BeautyLeeBar have all your shopping needs covered. Follow BeautyLeeBar on Amazon StorefrontTwitterInstagram, TikTok for the latest deals, product reviews and more.

Prices were accurate at the time this article was published but may change over time. 

Rare Beauty Lip Tinted Oils YouTube Review:

Rare Beauty Lip Tinted Oils TikTok Review:

@roli.bo

#stitch with @selenagomez the new Rare Beauty Lip Oil Review!! Should i do a 24 hour wear test 👀? I did the transfer test and it left this gorgeous stain on my lips 😍 #rarebeauty #rarebeautylipoil #rarebeautyblush #rarebeautybyselena #rarebeautysoftpinchtintedlipoil #makeuptok #selenagomez #blackgirltiktok

♬ Rare (Instrumental Version) [Originally Performed by Selena Gomez]wav – Elliot Van Coup
@jaleesajaikaran

Trying ALL the shades of the NEW Rare Beauty Soft Pinch Tinted Lip Oil 💕 of course have to show you my tip on how to make it last. If you’re wondering the difference between a lip oil & a lip…hunnie lemme show you! Thank you so much @rarebeauty !!! 💕🥹🤗 #makeupwithjaleesa #darkskinmakeup #rarebeauty #softpinchtintedlipoil #rarebeautylipoil #lipoil #softpinch #selenagomez #softpinchtintedlipoil  #glossylipstain #liptint #beautytips #makeuptips #darkskinmakeupartist #prettyblackgirltiktok🤎  

♬ original sound – Jaleesa Jaikaran Pro MUA
@aurea.cg

Replying to @Sheeza 💖💖💖 almost all of them LOL! @Rare Beauty Shades in Order: (I hope it’s accurate lmao a lot of them are so close). – Delight – fave!! – Affection – fave!! – Happy – Joy – Serenity – fave!! – Honesty – fave!! – Wonder – fave!! – Hope – fave!! #rarebeautylipoil #rarebeautytintedlipoil #rarebeautyswatch #darkskininfluencers

♬ Tell Me It’s Over – Jacquees & Summer Walker & 6LACK
@selenagomez

SO excited for you all to try our newest member of @rarebeauty ps there are 8 shades!

♬ Rare (Instrumental Version) [Originally Performed by Selena Gomez]wav – Elliot Van Coup

I tried the Rare Beauty mascara, and my lashes are *very* grateful

REASONS TO BUY

  • +First of all, the packaging is gorg
  • +It elongates and fans out the lashes without being clumpy
  • +Lasts all day, no flaking to be found

REASONS TO AVOID

  • -Wish it came in a brown shade
  • -On the pricier side for a mascara…
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I tried the Rare Beauty mascara as a lover of natural-looking, perfectly fanned-out lashes—and I think it deserves a bit more love and attention…

@heybriajones

Can only keep an eye out for Selener if the lashes are on fleek @rarebeauty #mascara #blackgirl #makeup #rarebeauty

♬ PRETTY BOY FLOW – STURDYYOUNGINN🥷🏽™️

It’s safe to say that finding your go-to, daily mascara is just as important as selecting your best non-comedogenic foundation or ride-or-die sunscreen for your face. It’s a very personal journey and one none of us beauty enthusiasts take lightly—especially when there’s so much choice.

Do you opt for waterproof, brown, lengthening, or super volumizing? And how can you tell which of the best mascaras will deliver lusciously long lashes, without that pesky mascara flaking all over your cheeks before you drop your hard-earned cash on them? All very important questions.

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This is why I’ve done the leg work for you when it comes to the Rare Beauty Perfect Strokes mascara, wearing it on the daily, seven days a week. And much like with the Rare Beauty products, I have some thoughts…

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MY MAKEUP PREFERENCES

I keep my makeup pretty natural. For my base, I wear a glow filter (usually Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight), followed by Armani’s Luminous Silk foundation, eyebrow gel, blush, and highlighter.

Eye-wise, I keep it pretty minimal, just opting for mascara on a normal day—sometimes I pair it with an all-over eyeshadow, but I’m not an eyeliner gal, despite there being some great eyeliners for beginners out there. So, I rely on my mascara to make me look awake and somewhat put together, while still keeping it natural—so preferably, no clumps in sight

@realstephaniegreene

Taking the @rarebeauty perfect strokes mascara out for a spin tonight ✨ use code LASH23! today and get a free travel size mascara with a purchase of $40+ at rarebeauty.com to celebrate national lash day 😌 #rarebeauty #rarebeautygiftedme #beautytok #beautyreview #rarebeautymascara #rarebeautyreview #blackgirltiktok #blackbeauty #blackbeautyblogger #nomakeupmakeup

♬ just like magic – Ariana Grande

IS THE RARE BEAUTY MASCARA WATERPROOF?

Now, onto the key info, is the Rare Mascara waterproof? 

It’s described as having a ‘water-resistant formula,’ so theoretically it should be able to withstand getting caught in a surprise rain shower or a gentle cry sesh. Technically though, it’s not fully waterproof—but I prefer that as it’s easier to remove with a makeup remover or micellar water, without needing to be too vigorous.

HOW TO APPLY THE RARE BEAUTY MASCARA

To apply this mascara, I’d recommend curling your lashes first with your preferred eyelash curler, before then gently wiggling the mascara wand from side to side as you stroke up along your lashes, from root to tip. This side-to-side motion will feather out your lashes and will help to get an even coating on your lashes and avoid clumps.

WHAT’S IN THE RARE BEAUTY MASCARA?

This mascara is formulated with castor oil, which helps to condition and nourish your lashes—plus it’s vegan, cruelty-free, paraben-free, ophthalmologist-tested, dermatologist-tested, and suitable for anyone with sensitive eyes or contact lens wearers.

BEAUTYLEEBAR VERDICT ON THE RARE BEAUTY MASCARA

So, is this Rare Beauty mascara good? My answer is yes. It does everything it promises to do—it’s buildable, comfortable, volumizing, and lasts all day without smudging.

I’ve worn it every day, seven days a week, for over a month, and haven’t experienced any transferring or flaking. I’m also a big fan of its chunky tube, with its soft, matte pink finish. It feels expensive and looks soo cute in my makeup bag.

It’s also easy to apply, even with a slightly large wand, which I wouldn’t necessarily have gone for, but didn’t find it in any way messy or hard to handle. In fact, with every use, it leaves my lashes looking lengthened, voluminous, and curled up—and it lasts all day long, so everything you can ask of a mascara. The formula itself feels great on the lashes as well, not super stiff or brittle.

@nikkissecretxx

In honour of seeing @Selena Gomez last night @Rare Beauty event I HAD to try out this little hack😍 #selenagomez #selenagomezmakeup #rarebeauty

♬ original sound – 444.songss
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This Rare Beauty mascara fends off moisture well (from tears and even sweat from a gym sesh) but comes off like a dream with a bit of micellar water.

My main gripe with this product though is that it’s only available in black—if this came in a soft brown shade, it would be a real game-changer. There’s also the question of the price…

This mascara will set you back $20 which is pretty pricey for a mascara. That being said—like with all of Rare’s line-up—the amount of product you get for the money is generous since the tube is pretty chunky.

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So, my final verdict: it’s great and if you’ve been hunting far and wide for a mascara that is both gentle on your eyes but still delivers length and volume, this could be one to try. I will say this though, other mascaras out there are comparable and more inexpensive on the market, but if you’re a Selena stan looking to make another (or your first) Rare Beauty purchase, I’d recommend it for the cute tube alone!

Rare Beauty’s 6 best makeup products, reviewed by a celebrity beauty brand sceptic.

I’ll be honest, when I first heard about the launch of Rare Beauty, I was hesitant to jump on the hype train. When celebrity beauty brands are launching at the rate of approximately 14930 a year, it can be difficult to get excited for everyone.

Despite this, not long after its launch, recommendations for Rare Beauty products came flooding in from friends, colleagues, and across my Tiktok FYP. I tentatively started trying out a few products from the brand, starting with its viral Soft Pinch Liquid Blush and Liquid Eyeliner. If you’re already a fan of the brand, it probably won’t shock you to hear that it didn’t take long for Rare Beauty products to become my top-drawer makeup staples.

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The thing is, it can be easy for a celebrity to just attach their name to a beauty brand without putting much thought into it. This isn’t the case with Rare Beauty, which feels very much like an extension of Selena Gomez’s authentic approach to beauty. The products have been thoughtfully curated in beautiful packaging, yes, but more than that, they look to enhance and celebrate our beauty, rather than masking it.

In the end, I found it pretty difficult to narrow it down to my six favorite products, but after quite a bit of deliberation, these are my top Rare Beauty makeup picks that I recommend trying from the brand.

Rare Beauty Soft Pinch Liquid Blush

A Tiktok fave, I can safely say this liquid blush is like no other that I’ve tried. The amount of pigment this blusher packs is astounding; when you apply it you only need the tiniest dot, which will seamlessly blend out into a natural, healthy flush.

Currently, you can get your hands on 11 shades with two different finishes, dewy and matte, so there’s something for everyone. The doe-foot applicator is a welcome addition too, as it allows you to be precise with your placement and avoid depositing too much product.

At $23, it might be a pricier blusher buy, but it is worth the investment.

Rare Beauty Kind Words Matte Lip Liner

I’m super picky when it comes to my lip-liners, but this has become one of the top three I have on rotation. It features a soft, almost gel-textured pencil which I find preferable, especially for perpetually dry lips. Although it has a matte finish, the formula glides on smoothly and doesn’t tug or skip, before drying down and staying put.

The color payoff is intense too, with a range of 10 nude shades that deliver immediate color. I’ll often just wear mine alone, but it also makes a reliable base for lipsticks and prevents them from bleeding beyond your lipline.

Rare Beauty Silky Touch Highlighter

One of Rare Beauty’s newest launches, the Silky Touch Highlighter was another immediate hit on Tiktok. When it comes to highlighters I’m super picky (I was raised on Becca Champagne Pop after all), so one had to perform to make it into my good books.

To me, this is a very unique highlighter formulation. It’s a silky powder but the finish and luminosity of the highlighter would make you think it’s a liquid. Where I’ll normally have to use my finger with a powder highlighter to get the intensity I want, a light dusting of a powder brush in this powder delivers the most insane pigment.

The finish is a mix of wet-look with some very fine shimmer, which I think is more obvious in the lighter shades than the more golden hues. It’s a highlight that will get you compliments and might just momentarily blind passersby.

Rare Beauty Liquid Touch Weightless Foundation

When it comes to foundations, lightweight formulations are non-negotiable for me. While this used to mean that I was limited to skin tints and BB creams, more high-coverage foundations with barely-there textures are now entering the arena.

This one from Rare Beauty has become one of my go-to’s if I’ve got an event or a night out where a little more coverage is wanted; I love the serum-like feel which blends seamlessly for a second-skin finish.

The weightless formula makes it a great option for both dry and oily skin types as it won’t settle in dry lines or clog pores. It’s also ideal for that office-to-evening touch-up thanks to the no-mess doe foot applicator, so that’s one less excuse for not making it to the office after work drinks.

Rare Beauty Perfect Strokes Matte Liquid Eyeliner

Whether you’re an eyeliner pro or still trying to get to grips with a wing, this liquid liner is worth a try. Rather than a felt tip which the majority of liquid liner pens feature, this applicator is made up of 8000 super fine bristles for an ultra-precise brush tip that doesn’t feather or gets worn at the end.

I’ve tried probably hundreds of liquid eyeliners at this point and this one seriously impressed me. It doesn’t skip, drag, or require you to press down hard to release pigment; just give it a shake and get drawing. The matte finish is just that too; it doesn’t bleed or smudge throughout the day, so whether you’re battling against watery eyes or oily eyelids, these wings will stay sharp.

Rare Beauty Positive Light Under Eye Brightener

An under-eye brightener always seemed like an extra step I didn’t need, but this formula is truly brilliant. First off, it’s so hydrating.

Most eye-brightener products tend to be balmy or waxy, which only makes my skin even drier. This is deeply hydrating, while the metal applicator gives tired peepers a gentle cooling sensation to help wake them up.

My under eyes were disguised in a swipe and the formula didn’t seep into fine lines.

Is Rare Beauty Worth the Hype? Our Editors Weigh-In on Their Favorite Products

A badass founder with a powerful mission is enough to make us fans of a brand, but when the products perform, have a broad shade range, are vegan and cruelty-free, and are affordable, you’ll be hard-pressed to get us to stop talking about them. Since its launch, Selena Gomez’s makeup brand, Rare Beauty, has had its fair share of waitlisted products, and for a good reason—everyone (including all of TikTok and our editors) is obsessed with them.

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We try a lot of products around here, so when the Founder Crystal Lee, calls a product “God-tier,” you know we mean business. From the bronzing stick that melts into the skin, our Founder is sharing her favorite Rare Beauty products so you know which ones you need to get your hands on ASAP:

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Our favorites from Rare Beauty

Soft Pinch Liquid Blush

If you scroll on TikTok for a mere five minutes, there’s a pretty high chance you’ll come across this blush more than once. And while I hate to be preaching to the choir, this stuff is popular for a reason. When I say that a little bit of this formula goes a long way, I mean it. It takes one singular dot of this blush on each cheek to warm up my entire face, it blends so seamlessly and will last a long time. For me, that makes it worth every penny.

Warm Wishes Effortless Bronzer Sticks

I have dabbled with bronzing and contour sticks in the past but, earlier this summer, I wanted to find one that blended easily and warmed up my face. A lot of sticks I’ve used in the past were tough to blend (eating up way too much time of my morning routine) and, at times, would leave me feeling like I just smeared dirt on my face. I picked up this Rare Beauty bronzing stick and let me tell you—this stuff puts in work. It’s super creamy without feeling too liquid-like and melts into my skin like butter. When it comes to warming up my face fast, this formula gets the job done and is one of my favorite parts of my makeup routine.

Kind Words Lip Liner

My lips are extremely sensitive, with most lip products I use causing reactions (plump lips are in, swollen ones? Not so much). The Rare Beauty Kind Words lipliner is truly a godsend. It glides on so smoothly and leaves my lips feeling nourished rather than dry. I use a shade close to my natural lip color for everyday wear and I couldn’t recommend it more.

Positive Light Luminizer Highlight

The second Rare Beauty launched I knew I’d need to get my hands on this highlighter, and it has not disappointed me. It gives a beautiful glow without being in your face about it. On days I want to wear a little less makeup, I mix a drop of this with my blush and blend the two. It’s a holy grail kind of combo.

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Stay Vulnerable Melting Cream Blush

Everyone always talks about Rare Beauty’s liquid blushes (which for the record, I love) but nobody ever talks about how incredible their cream blushes are. If you’re someone who loves a natural flush, you’re going to adore these. They blend out to give the prettiest, flushed cheek, and unlike the liquid blushes, they’re hard to overdo. I have two different shades that I love for day-to-day wear.

Positive Light Tinted Moisturizer

As a tinted moisturizer fanatic, this is one of my favorites of all time. Unlike many tinted moisturizers, this one gives me a bit of coverage and leaves me with a blurred, poreless, healthy-looking complexion. I love this for daily wear, but it’s also significant enough that I wear it to the office all the time, too.

Perfect Strokes Universal Volumizing Mascara

This mascara has some mixed reviews on Sephora, but it still has a 4-star rating. Its eye-hugging brush is meant to lift, lengthen, curl, and volumize the lashes, and reviewers say that it does—as long as you wipe excess product off of the brush first to prevent clumping.

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Stay Vulnerable Liquid Eyeshadow

Liquid eyeshadows are a God-send because they make applying eyeshadow seamless and quick. This one in particular is a weightless, liquid-to-powder formula that remains creaseless and because of that, reviewers are loving it.

Always An Optimist 4-in-1 Prime & Set Mist

This 4-in-1 primer hydrates, primes, sets, and refreshes skin with ingredients like niacinamide to improve the appearance of skin and lotus, gardenia, and white waterlily to soothe and nourish. While oily-skin gals say it makes them look like a “grease ball,” dry-skin gals are loving the glow.

Primp Tip: This is for black and brown people aka POC, don’t apply too much because too much product will leave your face sparkly ghostly unless that’s your thing.

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Liquid Touch Weightless Foundation

Serum-like, weightless, and buildable foundations always sound too good to be true, and reviewers are torn on this one. Some say that it is the “best skin-like foundation on the market” and others are claiming that it is “patchy and cakey with REALLY bad separation.” This is one you’re going to have to test out for yourself to see if this foundation is for you.

Always an Optimist Soft Radiance Setting Powder

This talc-free, loose-setting powder visibly smooths, blurs, and controls shine on all skin types. Five shade options deliver a natural, comfortable finish. One reviewer says “it leaves your skin blurred and smooth, without mattifying,” so you can still get your glow on without looking greasy.

Liquid Touch Brightening Concealer

This lightweight, hydrating concealer offers medium-to-full coverage in 49 shades. With 1,500+ reviews on Sephora and a 4-star rating, this has been tested by the masses and the resounding verdict is that it’s a must-have.

Pore Diffusing Primer

This gel primer claims to blur the look of pores and fine lines, boost and extend makeup wear, and help fight shine. As confirmed in the reviews, it is suitable for all skin types and worth a try if you are on the hunt for a new primer.

WHAT IS YOUR FAVORITE RARE BEAUTY ESSENTIAL?