Skincare with a message – Keys Soulcare by alicia keys

Keys Soulcare, Alicia Keys’ beauty line, landed in our lives at the perfect moment. Created by the musician as skincare with self-care at its core, Keys Soulcare launched in 2020 (a year when we needed an awful lot of self-care) and started with a range of 10 facial and lifestyle products, from moisturizers to a scented candle. […]

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MOISTURISING VS HYDRATING

Raise your hand if you use the words hydrating and moisturizing interchangeably. Yes, a lot of us do that all the time. When it comes to the beauty industry, there are a lot of terms to be learned. And the biggest culprits we’ve noticed falling into this category are the words ‘hydrate’ and ‘moisturize’. While […]

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10 EYESHADOW TIPS EVERYONE SHOULD KNOW

Your eyes are arguably one of your strongest assets. They are the so-called windows to your soul after all, which is all the more reason to brush up on your eyeshadow skills. But applying eyeshadow like a pro can be tricky. What are all those different sections of a palette for? What type of brush should you use? […]

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